Daniel Stieger

Co-creation in virtual worlds: the design of the user experience

Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the co-creation system is the key to making virtual places a vibrant source of great connections, creativity, and co-creation. While prior research on co-creation serves as a foundation for this work, it does not provide adequate guidance on how to design co-creation systems in virtual worlds. To address this shortcoming, a 20-month action research project was conducted to study the users experience and to identify design principles for virtual co-creation systems. In two action research cycles, a virtual co-creation system called Ideation Quest was created, deployed, evaluated, and improved. The study reveals how to design co-creation systems and enriches research on co-creation to fit the virtual world context. Practitioners receive a helpful framework to leverage virtual worlds for co-creation.

Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues:

Crowdsourcing is typically associated with the incorporation of company-external stakeholders such as customers in the value creating process. This article proposes a framework for a company-internal application of crowdsourcing methods. It presents a set of five goals companies can pursue employing internal crowdsourcing. The practical approach of an Austrian medium-sized technology company is described in detail, including insights on software design and appropriate procedures.

Avatar-based innovation: Consequences of the virtual co-creation experience

Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creating participants. The underdeveloped state of these islands in terms of innovation tasks and the lack of knowledge about how to attract innovative avatars raise key concerns about the nature of the experience avatars have on corporate sites. In a quantitative study we examine the importance of the experience in encouraging active participation in the innovation tasks. When participants experience an inspiring, intrinsically motivating, involving and fun co-creation experience, they participate more intensely. Prior research on virtual new product development is extended to the virtual world context and insights of the virtual co-creation experience serve as guidelines for the conception of avatar-based innovation initiatives.

Measuring Consumer Preferences Using Conjoint Poker

textabstractWe develop and test an incentive-compatible Conjoint Poker (CP) game. The preference data collected in the context of this game are comparable to incentive-compatible choice-based conjoint (CBC) analysis data. We develop a statistical efficiency measure and an algorithm to construct efficient CP designs. We compare incentive-compatible CP to incentive-compatible CBC in a series of three experiments (one online study and two eye-tracking studies). Our results suggest that CP induces respondents to consider more of the profile-related information presented to them compared with CBC.

Design principles for sensemaking support systems in environmental sustainability transformations

This paper reports on the results of a design science research (DSR) study that develops design principles for information systems (IS) that support organisational sensemaking in environmental sustainability transformations. We identify initial design principles based on salient affordances required in organisational sensemaking and revise them through three rounds of developing, demonstrating and evaluating a prototypical implementation. Through our analysis, we learn how IS can support essential sensemaking practices in environmental sustainability transformations, including experiencing disruptive ambiguity through the provision of environmental data, noticing and bracketing, engaging in an open and inclusive communication and presuming potential alternative environmentally responsible actions. We make two key contributions: First, we provide a set of theory-inspired design principles for IS that support sensemaking in sustainability transformations, and revise them empirically using a DSR method. Second, we show how the concept of affordances can be used in DSR to investigate how IS can support organisational practices. While our findings are based on the investigation of the substantive context of environmental sustainability transformation, we suggest that they might be applicable in a broader set of contexts of organisational sensemaking and thus for a broader class of sensemaking support systems.

Avatar-Based Innovation: Consequences of the Virtual Co-Creation Experience

Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creating participants. The underdeveloped state of these islands in terms of innovation tasks and the lack of knowledge about how to attract innovative avatars raise key concerns about the nature of the experience avatars have on corporate sites. In a quantitative study we examine the importance of the experience in encouraging active participation in the innovation tasks. When participants experience an inspiring, intrinsically motivating, involving and fun co-creation experience, they participate more intensely. Prior research on virtual new product development is extended to the virtual world context and insights of the virtual co-creation experience serve as guidelines for the conception of avatar-based innovation initiatives.

Innovation for Volunteer Travel: Using Crowdsourcing to Create Change

With the rising interest in volunteer travel and the growing number of volunteer travel providers, there is a need for innovation towards a more collaborative approach to volunteer travel. Many volunteer travel providers charge high fees for volunteer trips that oftentimes fail to create a positive impact on local communities. We propose that a crowdsourcing platform can act as an intermediary between travellers and local communities. Crowdsourcing has the potential to empower local communities in travel destinations to offer a meaningful travel experience that will benefit their community. To explore the opportunities of crowdsourcing for volunteer travel, this case study investigates travel2change—a platform to connect travellers and locals to create change. This online platform puts travellers seeking a meaningful and authentic experience of volunteerism, in touch with local hosts. We describe the crowdsourcing approach of travel2change, shed light on its business model and discuss the challenges and lessons learned.

Green e-community: Sensemaking in Environmental Sustainability Transformations

This paper reports on an action design research study that aims to identify design principles for information systems (IS) that allow for sensemaking in the context of environmental sustainability transformations. Green e-community is presented as a prototype that instantiates a set of initial design principles and provides the foundation for subsequent rounds of building and evaluation to further develop the design principles.