Danielle Fuller

Marionettes and Puppeteers? The Relationship between Book Club Readers and Publishers

The recognizable orange, white and black colour scheme catches the attention of patrons passing by the local library bulletin board for reading groups.1 The brochure’s headline, ‘PENGUIN READERS’ BOOK OF THE MONTH’, jumps out from the various pamphlets on display. The front text tells us that Penguin asked ‘hundreds of librarians nationwide’ (in the UK) to recommend contemporary novels that they believed would appeal to reading groups. Inside the brochure we find six Penguin titles for their 2005 ‘Book of the Month’ programme, ranging from Esther Freud’s The Sea House to The Jane Austen Book Club by Karen Joy Fowler. The programme, according to Penguin, includes novels that ‘appeal to each member of the wide-ranging library reading groups that they will be running and supporting for the next six months’.2