Danit Ein-Gar
Tel Aviv University
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Publication
Featured researches published by Danit Ein-Gar.
Journal of Consumer Research | 2012
Danit Ein-Gar; Baba Shiv; Zakary L. Tormala
This research uncovers a counterintuitive effect of negative information, showing that under specifiable conditions people will be more favorably disposed to a product when a small dose of negative information is added to an otherwise positive description. This effect is moderated by processing effort and presentation order, such that the enhanced positive disposition toward the product following negative information emerges when the information is processed effortlessly rather than effortfully and when the negative information follows rather than precedes positive information. Four studies demonstrate this blemishing effect in both lab and field settings and explore the proposed mechanism and boundary conditions.
European Journal of Work and Organizational Psychology | 2015
Sharon Toker; Catherine A. Heaney; Danit Ein-Gar
Research suggests that worksite health promotion (WHP) programmes, and specifically health risk assessment (HRA) surveys and health education workshops, can be effective in enhancing employees’ health. However, 50–75% of employees choose not to participate when offered the opportunity to do so. The reasons for nonparticipation and the characteristics of nonparticipants have largely been overlooked. Building on premises of Conservation of Resources (COR) theory, we hypothesize that nonparticipation results from lack or loss of resources, or from the perceived low value of resources. These barriers to participation are expected to be related to employees’ characteristics and beliefs (termed implicit barriers) and reflected in employees’ self-reported reasons for nonparticipation (termed explicit barriers). We surveyed a large random sample of participants and nonparticipants in a WHP programme (n = 1926 employees), which included two steps: a HRA survey and a health education workshop. Participants completed an anonymous web-based questionnaire. Implicit and explicit barriers that reflect resource availability (e.g., age, health status) and valuation (e.g., low value of making a lifestyle change) were identified. The magnitude and nature of these barriers differed between the HRA survey and the workshop. We discuss how future research on WHP programmes can build on these findings and propose practical implications for reducing nonparticipation.
Journal of Personality Assessment | 2014
Danit Ein-Gar; Lilach Sagiv
We present the Dispositional Self-Control (DSC) Scale, which reflects individuals’ tendency to override 2 types of temptations, termed doing wrong and not doing right. We report a series of 5 studies designed to test the reliability and validity of the scale. As hypothesized, high DSC predicts distant future orientation and low DSC predicts deviant behaviors such as aggression, alcohol misuse, and aberrant driving. DSC also predicts task performance among resource-depleted participants. Taken together, these findings suggest that the DSC Scale could be a useful tool toward further understanding the role of personality in overcoming self-control challenges.
Journal of Consumer Psychology | 2013
Danit Ein-Gar; Liat Levontin
Journal of Consumer Psychology | 2011
Danit Ein-Gar; Yael Steinhart
International Journal of Research in Marketing | 2012
Danit Ein-Gar; Jacob Goldenberg; Lilach Sagiv
ACR North American Advances | 2008
Danit Ein-Gar; Jacob Goldenberg; Lilach Sagiv
Journal of Consumer Psychology | 2015
Liat Levontin; Danit Ein-Gar; Angela Y. Lee
Journal of Consumer Psychology | 2015
Danit Ein-Gar
Journal of Personality | 2014
Lilach Sagiv; Adi Amit; Danit Ein-Gar; Sharon Arieli