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Dive into the research topics where Danit Ein-Gar is active.

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Featured researches published by Danit Ein-Gar.


Journal of Consumer Research | 2012

When Blemishing Leads to Blossoming: The Positive Effect of Negative Information

Danit Ein-Gar; Baba Shiv; Zakary L. Tormala

This research uncovers a counterintuitive effect of negative information, showing that under specifiable conditions people will be more favorably disposed to a product when a small dose of negative information is added to an otherwise positive description. This effect is moderated by processing effort and presentation order, such that the enhanced positive disposition toward the product following negative information emerges when the information is processed effortlessly rather than effortfully and when the negative information follows rather than precedes positive information. Four studies demonstrate this blemishing effect in both lab and field settings and explore the proposed mechanism and boundary conditions.


European Journal of Work and Organizational Psychology | 2015

Why won’t they participate? Barriers to participation in worksite health promotion programmes

Sharon Toker; Catherine A. Heaney; Danit Ein-Gar

Research suggests that worksite health promotion (WHP) programmes, and specifically health risk assessment (HRA) surveys and health education workshops, can be effective in enhancing employees’ health. However, 50–75% of employees choose not to participate when offered the opportunity to do so. The reasons for nonparticipation and the characteristics of nonparticipants have largely been overlooked. Building on premises of Conservation of Resources (COR) theory, we hypothesize that nonparticipation results from lack or loss of resources, or from the perceived low value of resources. These barriers to participation are expected to be related to employees’ characteristics and beliefs (termed implicit barriers) and reflected in employees’ self-reported reasons for nonparticipation (termed explicit barriers). We surveyed a large random sample of participants and nonparticipants in a WHP programme (n = 1926 employees), which included two steps: a HRA survey and a health education workshop. Participants completed an anonymous web-based questionnaire. Implicit and explicit barriers that reflect resource availability (e.g., age, health status) and valuation (e.g., low value of making a lifestyle change) were identified. The magnitude and nature of these barriers differed between the HRA survey and the workshop. We discuss how future research on WHP programmes can build on these findings and propose practical implications for reducing nonparticipation.


Journal of Personality Assessment | 2014

Overriding “Doing Wrong” and “Not Doing Right”: Validation of the Dispositional Self-Control Scale (DSC)

Danit Ein-Gar; Lilach Sagiv

We present the Dispositional Self-Control (DSC) Scale, which reflects individuals’ tendency to override 2 types of temptations, termed doing wrong and not doing right. We report a series of 5 studies designed to test the reliability and validity of the scale. As hypothesized, high DSC predicts distant future orientation and low DSC predicts deviant behaviors such as aggression, alcohol misuse, and aberrant driving. DSC also predicts task performance among resource-depleted participants. Taken together, these findings suggest that the DSC Scale could be a useful tool toward further understanding the role of personality in overcoming self-control challenges.


Journal of Consumer Psychology | 2013

Giving from a distance: Putting the charitable organization at the center of the donation appeal ☆

Danit Ein-Gar; Liat Levontin


Journal of Consumer Psychology | 2011

The “Sprinter effect”: When self-control and involvement stand in the way of sequential performance

Danit Ein-Gar; Yael Steinhart


International Journal of Research in Marketing | 2012

The Role of Consumers’ Self-Control in the Consumption of Virtue Products

Danit Ein-Gar; Jacob Goldenberg; Lilach Sagiv


ACR North American Advances | 2008

Taking Control: An Integrated Model of Dispositional Self-Control and Measure

Danit Ein-Gar; Jacob Goldenberg; Lilach Sagiv


Journal of Consumer Psychology | 2015

Acts of emptying promote self-focus: A perceived resource deficiency perspective

Liat Levontin; Danit Ein-Gar; Angela Y. Lee


Journal of Consumer Psychology | 2015

Committing under the shadow of tomorrow: Self-control and commitment to future virtuous behaviors

Danit Ein-Gar


Journal of Personality | 2014

Not All Great Minds Think Alike: Systematic and Intuitive Cognitive Styles

Lilach Sagiv; Adi Amit; Danit Ein-Gar; Sharon Arieli

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Lilach Sagiv

Hebrew University of Jerusalem

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Liat Levontin

Technion – Israel Institute of Technology

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Jacob Goldenberg

Hebrew University of Jerusalem

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Adi Amit

Open University of Israel

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Sharon Arieli

Hebrew University of Jerusalem

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