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Darrell Blaine Lucas

New York University

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Publication

Featured researches published by Darrell Blaine Lucas.

Journal of Marketing Research | 1963

Measuring advertising effectiveness

Darrell Blaine Lucas; Steuart Henderson Britt

Journal of Marketing | 1951

Advertising Psychology and Research

William F. Brown; Darrell Blaine Lucas; Steuart Henderson Britt

Journal of Marketing Research | 1965

What Big Agency Men Think of Copy Testing Methods

Lee Adler; Allan Greenberg; Darrell Blaine Lucas

Journal of Marketing | 1960

The ABCs of ARF's Parm

Darrell Blaine Lucas

Archive | 1950

Advertising psychology and research : an introductory book

Darrell Blaine Lucas; Steuart Henderson Britt

Annals of the New York Academy of Sciences | 1954

SECTION OF PSYCHOLOGY: PROJECTIVE TECHNIQUES IN ADVERTISING RESEARCH*

Darrell Blaine Lucas

Journal of Marketing | 1974

Steuart-Henderson Britt

Darrell Blaine Lucas

Archive | 1950

Location and size of advertisements.

Darrell Blaine Lucas; Steuart Henderson Britt

Journal of Marketing Research | 1974

Honorific but Discouraging@@@Frontiers of Advertising Theory and Research

Darrell Blaine Lucas; Hugh W. Sargent

Journal of Marketing | 1967

Those Who Perceive@@@Measuring Advertising Readership and Results

Darrell Blaine Lucas; Daniel Starch

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Steuart Henderson Britt

Northwestern University

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