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Darshan V. Kantak

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Publication

Featured researches published by Darshan V. Kantak.

Archive | 2010

Online and offline advertising campaign optimization

Tarun Bhatia; David Reiley; Randall Lewis; Eric Bax; Darshan V. Kantak

Archive | 2006

Vertical search expansion, disambiguation, and optimization of search queries

Anand Madhavan; Matthew Carinio; Darshan V. Kantak

Archive | 2007

SYSTEM AND METHOD FOR SHAPING RELEVANCE SCORES FOR POSITION AUCTIONS

Pavel Berkhin; Chad Carson; Ashvin Kannan; Darshan V. Kantak; Sebastian Lahaie; Christopher LuVogt; Jan O. Pedersen; David M. Pennock; Tong Zhang

Archive | 2009

DYNAMIC WEB PAGE CREATION

Tarun Bhatia; Darshan V. Kantak; Eric Bax; Ramazan Demir

Archive | 2010

Bidded marketplace for applications

Scott Roy; Burke Culligan; David Chaiken; Darshan V. Kantak

Archive | 2010

Advertiser value-based bid management in online advertising

Tarun Bhatia; Darshan V. Kantak; Eric Bax; Chris Jaffe

Archive | 2010

Advertisement brand engagement value

Tarun Bhatia; Darshan V. Kantak; Chris Jaffe; Eric Bax; Ayman Farahat

Archive | 2011

PLACEHOLDER BIDS IN ONLINE ADVERTISING

Eric Bax; David Reiley; Randall Lewis; Tarun Bhatia; Darshan V. Kantak

Archive | 2010

OFFLINE METRICS IN ADVERTISEMENT CAMPAIGN TUNING

Tarun Bhatia; David Reiley; Randall Lewis; Eric Bax; Darshan V. Kantak; Ayman Farahat

Archive | 2008

Estimating on-line advertising inventory value based on contract eligibility information

Darshan V. Kantak; Sai-Ming Li; Michael Schwarz; R. Preston McAfee; Jack Z. Xie

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Eric Bax

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Tarun Bhatia

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Sai-Ming Li

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Ayman Farahat

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Chris Jaffe

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David Reiley

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Ramazan Demir

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Randall Lewis

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Anand Madhavan

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Chi-Chao Chang

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