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David Bowie

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Publication

Featured researches published by David Bowie.

Archive | 2004

Hospitality marketing : an introduction

David Bowie; Francis Buttle

Archive | 2011

Hospitality Marketing. Principles and Practice.

David Bowie; Francis Buttle

Hospitality Marketing (Second Edition) | 2011

Chapter 3 – Understanding and segmenting customers

David Bowie; Francis Buttle

Hospitality Marketing (Second Edition) | 2011

Chapter 10 – Managing the physical environment

David Bowie; Francis Buttle

Archive | 2011

Hospitality marketing: Principles and practice (2nd Edition)

David Bowie; Francis Buttle

Hospitality Marketing (Second Edition) | 2011

4 – Competitive strategies

David Bowie; Francis Buttle

Hospitality Marketing (Second Edition) | 2011

Chapter 7 – Pricing the offer

David Bowie; Francis Buttle

Hospitality Marketing (Second Edition) | 2011

14 – Relationship marketing

David Bowie; Francis Buttle

Hospitality Marketing (Second Edition) | 2011

15 – Marketing planning

David Bowie; Francis Buttle

Hospitality Marketing (Second Edition) | 2011

Chapter 6 – Locating the offer

David Bowie; Francis Buttle

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Collaboration

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Francis Buttle

Macquarie University

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