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David Corkindale

Cranfield University

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Publication

Featured researches published by David Corkindale.

European Journal of Marketing | 1978

Advertising Thresholds and Wearout

David Corkindale; John Newall

Marketing Intelligence & Planning | 1983

A Manager's Guide to Measuring the Effects of Advertising

David Corkindale

Archive | 1975

Measuring the effect of advertising : a comprehensive approach

David Corkindale; Sherril Kennedy

International Journal of Advertising | 1985

The Role of Sponsorship for Marketing

David Corkindale; Gerard Hastings

Archive | 1976

Managing the advertising process

Sherril Kennedy; David Corkindale

Archive | 1974

Setting advertising objectives

David Corkindale; Sherril Kennedy

Archive | 1973

An appraisal of media weight tests

David Corkindale; Sherril Kennedy

Archive | 1978

Measuring advertising effectively

David Corkindale

Archive | 1977

Thresholds and wearout: An overview

David Corkindale

Archive | 1977

Thresholds and wearout : A survey of current beliefs and practices

John Newall; David Corkindale

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Gerard Hastings

University of Stirling

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