David J. Fritzsche

Linking Management Behavior to Ethical Philosophy—An Empirical Investigation

Ethical theory is linked to management behavior by classifying responses of managers to a series of vignettes according to the ethical theory represented by the response. The vignettes represent ethical dilemmas in the following areas: (I) coercion and control, (2) conflict of interest, (3) physical environment, (4) paternalism, and (5) personal integrity.

Ethical behavior of marketing managers

The ethical behavior of marketing managers was examined by analyzing their responses to a series of different types of ethical dilemmas presented in vignette form. The ethical dilemmas addressed dealt with the issues of (1) coercion and control, (2) conflict of interest, (3) the physical environment, (4) paternalism, and (5) personal integrity. Responses were analyzed to discover whether managers behavior varied by type of issue faced or whether there is some continuity to ethical behavior which transcends the type of ethical problem addressed.

Business Ethics of Future Marketing Managers

This paper presents the findings of a study which examined the business ethics of college students. The study utilized a series of ten vignettes which posed five different types of ethical problems. The responses were analyzed to determine student values.

Teaching Business Ethics with Management and Marketing Games

Because of an apparent decrease in the business worlds sense of ethics and an increase in illegal activities by many executives, Americas business schools have taken steps to correct the situation through the education process. Management games, which are played in many schools and simulate the types of competitive conditions faced by real-world executives, may be useful devices for teaching ethics and helping managers to deal with the moral and ethical dilemmas they will face in their careers. A review of the games available, however, reveals that few directly deal with ethical issues or punish firms for engaging in illegal activities within their simulation models. Because of this general deficiency, this article describes how vignettes created by the game administrator can correct these inadequacies.

The role of ABSEL in the development of marketing simulations in collegiate education

This article traces the development of marketing games from the early hand-scored games through the three major computer platform evolutions: mainframes, microcomputers, and Windows-based PCs. It contends that the Association for Business Simulation and Experiential Learning (ABSEL) has made significant contributions to these developments by serving as a forum for game users and developers to share concerns, needs, and developments.

Using Microcomputers for Data Collection in Research Classes

This article presents a method for using analysis in survey research courses.

A Marketing Channels Simulation for Microcomputers

Marketing channels provide the means for moving products from manufacturers who produce them for the purpose of making a profit to consumers who purchase products for their perceived benefits. A knowledge of channels-one of the four major components of marketing-is fundamental to the understanding of the marketing process, which has been instrumental in creating the high standard of living that we enjoy today. Given that a knowledge of marketing channels is essential to an understanding of marketing, it is surprising to find the channel component of the simulations developed for the marketing discipline to be rather thin. Three recent books (Faria et al., 1979; Hinkle and Koza, 1975; Ness and Day, 1978) acknowledge the existence of a channel only to the extent of incorporating the manufacturer’s

A delineation of functional areas of competency considered important to consumer affairs professionals

Analysis of data collected from practicing consumer affairs professionals resulted in the delineation of functional areas of competency they consider important in performing their jobs. Important competency areas delineated through factor analysis include: general management and legal decisions; consumer project development and implementation; consumer relations and correspondence; research and communications; and consumer-oriented information. Areas of functional competency varied by type of organization, management level of the CAP, age, and sex.

Sell Energy Conservation Through Lifetime Cost Pricing

David J. Fritzsche is an Associate Professor of Marketing at Illinois State University. He has a B.S. in Industrial Administration from the University of Illinois, an M.S. in Marketing also from the University of Illinois, and a D.B.A. in Marketing from Indiana University. His work has appeared previously in the Transportation Journal. Firms are beginning to offer products which require significantly less energy to operate than others on the market. These products have the potential for making important contributions toward easing our