David Matsumoto

Cultural similarities and differences in display rules

Two decades of cross-cultural research on the emotions have produced a wealth of information concerning cultural similarities and differences in the communication of emotion. Still, gaps in our knowledge remain. This article presents a theoretical framework that predicts cultural differences in display rules according to cultural differences in individualism-collectivism (I-C) and power distance (PD; Hofstede, 1980, 1983), and the social distinctions ingroups-outgroups and status. The model was tested using an American-Japanese comparison, where subjects in both cultures rated the appropriateness of the six universal facial expressions of emotion in eight different social situations. The findings were generally supportive of the theoretical model, and argue for the joint consideration of display rules and actual emotional behaviors in cross-cultural research.

MATSUMOTO AND EKMAN'S JAPANESE AND CAUCASIAN FACIAL EXPRESSIONS OF EMOTION (JACFEE): RELIABILITY DATA AND CROSS-NATIONAL DIFFERENCES

Substantial research has documented the universality of several emotional expressions. However, recent findings have demonstrated cultural differences in level of recognition and ratings of intensity. When testing cultural differences, stimulus sets must meet certain requirements. Matsumoto and Ekmans Japanese and Caucasian Facial Expressions of Emotion (JACFEE) is the only set that meets these requirements. The purpose of this study was to obtain judgment reliability data on the JACFEE, and to test for possible cross-national differences in judgments as well. Subjects from Hungary, Japan, Poland, Sumatra, United States, and Vietnam viewed the complete JACFEE photo set and judged which emotions were portrayed in the photos and rated the intensity of those expressions. Results revealed high agreement across countries in identifying the emotions portrayed in the photos, demonstrating the reliability of the JACFEE. Despite high agreement, cross-national differences were found in the exact level of agreement for photos of anger, contempt, disgust, fear, sadness, and surprise. Cross-national differences were also found in the level of intensity attributed to the photos. No systematic variation due to either preceding emotion or presentation order of the JACFEE was found. Also, we found that grouping the countries into a Western/Non-Western dichotomy was not justified according to the data. Instead, the cross-national differences are discussed in terms of possible sociopsychological variables that influence emotion judgments.

Mapping Expressive Differences Around the World The Relationship Between Emotional Display Rules and Individualism Versus Collectivism

Despite the importance of the concept of cultural display rules in explaining cultural differences in emotional expression and despite the fact that it has been more than 30 years since this concept was coined, there is yet to be a study that surveys display rules across a wide range of cultures. This article reports such a study. More than 5,000 respondents in 32 countries completed the Display Rule Assessment Inventory. The authors examined five hypotheses concerning the relationship between display rules and individualism-collectivism (IC). The findings indicated the existence of several universal effects, including greater expression toward in-groups versus out-groups, and an overall regulation effect. Individualistic and collectivistic cultures differed on overall expressivity endorsement and in norms concerning specific emotions in in-group and out-group situations.

Culture, Emotion Regulation, and Adjustment

This article reports differences across 23 countries on 2 processes of emotion regulation--reappraisal and suppression. Cultural dimensions were correlated with country means on both and the relationship between them. Cultures that emphasized the maintenance of social order--that is, those that were long-term oriented and valued embeddedness and hierarchy--tended to have higher scores on suppression, and reappraisal and suppression tended to be positively correlated. In contrast, cultures that minimized the maintenance of social order and valued individual Affective Autonomy and Egalitarianism tended to have lower scores on Suppression, and Reappraisal and Suppression tended to be negatively correlated. Moreover, country-level emotion regulation was significantly correlated with country-level indices of both positive and negative adjustment.

American-Japanese cultural differences in intensity ratings of facial expressions of emotion

Findings from a recent study by Ekmanet al. (1987) provided evidence for cultural disagreement about the intensity ratings of universal facial expressions of emotion. We conducted a study that examined the basis of these cultural differences. Japanese and American subjects made two separate intensity ratings of Japanese and Caucacian posers portraying anger, disgust, fear, happiness, sadness, and surprise. The Americans had higher mean intensity ratings than the Japanese for all emotions except disgust, regardless of the culture or gender of the poser. Americans gave happy and angry photos the highest intensity ratings, while Japanese gave disgust photos the highest ratings. But there was considerable cross-cultural consistency in the relative differences among photos.

Culture and self: An empirical assessment of Markus and Kitayama's theory of independent and interdependent self- construals

In this paper, I critically evaluate the logic underlying Markus and Kitayamas (1991) theory of independent and interdependent self-construals, and examine the evidence that directly tests its major assumptions. On the basis of my review of the studies they cite, and literature from three other sources, I conclude that the evidence severely challenges the validity of their theoretical framework for explaining observed national differences in psychological phenomena. I offer some ideas about alternative methodologies for research in this important area of psychology that may aid in developing and testing theories of culture and self in the future.

Cultural Influences on the Perception of Emotion

Previous cross-cultural research on the emotions have operationalized culture by country. This article suggests that the use of stable and meaningful dimensions of cultural variability, such as those offered by Hofstede (1980), may be useful in studies on emotion. To illustrate their potential usefulness, cultural differences in previous judgment studies of universal facial expressions were reanalyzed, using Hofstedes (1980, 1983) dimensions. The results indicated that meaningful dimensions of cultural variability can be a potentially useful theoretical and empirical construct in future cross-cultural research on the emotions.

Gender differences in judgments of multiple emotions from facial expressions.

The authors tested gender differences in emotion judgments by utilizing a new judgment task (Studies 1 and 2) and presenting stimuli at the edge of conscious awareness (Study 2). Women were more accurate than men even under conditions of minimal stimulus information. Womens ratings were more variable across scales, and they rated correct target emotions higher than did men.

Toward a New Generation of Cross-Cultural Research.

In this article, we describe how cross-cultural research methodologies have evolved, with each phase of research addressing limitations of a previous one. We describe briefly the three previous phases and argue for embarking on a fourth phase that empirically establishes linkages between the active cultural ingredients hypothesized to cause between-country differences and the observed differences themselves. We discuss theoretical considerations and possible empirical methods to establish such linkages, and urge researchers to seriously consider incorporating these kinds of linkage studies in their programs of research.

Ethnic differences in affect intensity, emotion judgments, display rule attitudes, and self-reported emotional expression in an American sample

Research of the past two decades has shown that cultures exert considerable influence over emotion. Most, if not all, of the cross-cultural research reported to date have been on samples obtained in different countries. Although it is important to address questions of cross-cultural similarities and differences via the testing of between-country differences, we need to be concerned with possible cultural differenceswithin countries as well. The assessment of cultural differences within countries would have implications for not only our conceptual understanding of cultural influences on emotion, but also our empirical methods and procedures. In this study, American subjects were self-classified into one of four ethnic groups, and provided us with data concerning affect intensity, display rule attitudes, self-reported emotional expression, emotion labeling, and intensity ratings. The results indicated considerable differences in emotion judgments, display rules, and self-reported emotional expressions as a function of ethnicity within an American sample. The differences are discussed in terms of the need to search for psychologically meaningful and relevant definitions of culture which would cut across ethnicity or country.