David Servera Francés
Universidad Católica de Valencia San Vicente Mártir
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Publication
Featured researches published by David Servera Francés.
Industrial Management and Data Systems | 2008
Irene Gil Saura; David Servera Francés; Gloria Berenguer Contrí; María Fuentes Blasco
Purpose – Now‐a‐days, logistics research focuses on the ability of logistics to deliver a quality service and generate greater satisfaction with the delivered service. Therefore, the aim of this work is to analyze the quality, satisfaction, and loyalty sequence in the logistic service delivery context, with the purpose of considering the role of information and communication technologies (ICT) in this chain of effects.Design/methodology/approach – After reviewing the different approaches given by the literature, SEM analysis is used to contrast the hypotheses for the analyzed constructs in the presence of high/low ICT level. A questionnaire based on personal survey was conducted among manufacturers. The study collected data from 194 companies. Structural equation modeling was applied to these data to test relationships among the variables in the study.Findings – The reliability and validity tests show satisfactory results. The conclusions confirm this chain of consequences, and emphasize the incidence of ...
The International Review of Retail, Distribution and Consumer Research | 2008
Irene Gil Saura; María Eugenia Ruiz Molina; David Servera Francés
Physical distribution quality can be considered as a differentiation factor and, in this way, as a source of competitive advantage. Nevertheless, there is neither consensus about its dimensions, or on how it might be influenced by technological solutions. The present paper aims at identifying the main antecedents of logistic service quality, examining the influence of technology on logistic service quality and analysing its effects on firm results in terms of customer satisfaction and loyalty in different levels of the marketing channel. The proposed structural equations model is tested empirically in two different samples: 400 consumers and 304 distributors. For both samples, technology assessment shows a positive effect on logistic service quality and this, in turn, generates customer satisfaction and loyalty.Physical distribution quality can be considered as a differentiation factor and, in this way, as a source of competitive advantage. Nevertheless, there is neither consensus about its dimensions, or on how it might be influenced by technological solutions. The present paper aims at identifying the main antecedents of logistic service quality, examining the influence of technology on logistic service quality and analysing its effects on firm results in terms of customer satisfaction and loyalty in different levels of the marketing channel. The proposed structural equations model is tested empirically in two different samples: 400 consumers and 304 distributors. For both samples, technology assessment shows a positive effect on logistic service quality and this, in turn, generates customer satisfaction and loyalty.
XIX Encuentro de profesores universitarios de marketing [Recurso electrónico]: Vigo, 19, 20 y 21 de septiembre de 2007, 2007, ISBN 978-84-7356-512-7, pág. 46 | 2007
Martina G. Gallarza; David Servera Francés; Irene Gil Saura; Francisco Javier Arteaga Moreno
Fayos Gardó,Teresa; G. Gallarza, Martina; Servera Francés, David; Arteaga Barrios, Francisco (2011) Análisis y evaluación del servicio de formación universitaria: implicaciones para el marketing estratégico de las universidades Revista de investigación en Educación 2 9 133 152 | 2011
Teresa Fayos Gardó; Martina G. Gallarza; David Servera Francés; Francisco Arteaga Alarcón
Revista Europea de Dirección y Economía de la Empresa | 2008
David Servera Francés; Irene Gil Saura; María Fuentes Blasco
Distribución y consumo | 2008
David Servera Francés; Irene Gil Saura
Archive | 2017
María Eugenia Ruiz Molina; David Servera Francés; Francisco Javier Arteaga Moreno; Irene Gil Saura
XXIII Congreso anual EBEN - España | 2015
María Fuentes Blasco; David Servera Francés
Ramon Llull journal of applied ethics | 2015
David Servera Francés; Francisco Javier Arteaga Moreno
Teoria De La Educacion | 2013
Teresa Fayos Gardó; Martina G. Gallarza Granizo; David Servera Francés
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Francisco Javier Arteaga Moreno
Universidad Católica de Valencia San Vicente Mártir
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