David Sörhammar

The co-creative practice of forming a value proposition

Abstract Using practice theory and an empirical illustration of reciprocal exchange of knowledge between resource-integrating actors, this paper contributes to Service-Dominant Logic by deepening the understanding of the innate intricacies in a co-creative practice of forming a value proposition. A co-creative practice is conceptualised as reciprocal exchange of knowledge that is mediated by the practice-related script – understandings, procedures, and engagements – that each resource-integrating actor draws upon. The paper identifies and labels the activities of this exchange – applying, assessing, adapting, and adopting – using the literature on knowledge creation and management as a point of departure. A granular analysis is provided of how the script of each resource-integrating actor mediates the activities of reciprocal exchange of knowledge when forming a value proposition.

Theorizing about resource integration through service-dominant logic

Resource integration, as it relates to value creation, has recently been a key aspect of the discussions about service-dominant (S-D) logic. However, the majority of research pays relatively little explicit attention to the process of theorizing and the epistomological and ontological assumptions upon which the theorizing process is based. This article addresses these issues. The processes that relate to theorizing and developing strong theory are discussed. We then examine how to conceptualize ‘resources’ and ‘resource integration’ following differing ontological and epistemological assumptions that guide the theorizing process. Research recommendations to help navigate through the finer details underlying the theorizing process and to advance a general theory of resource integration are developed.

The orchestrating firm: value creation in the video game industry

Purpose – The objective of this paper is to present an empirically founded outline of value creation and the orchestration of this process.Design/Methodology/Approach – A qualitative study of the v ...

Co-governance in the consumer engagement process : facilitating multi-beneficial value creation

This paper explores how consumer engagement (CE) in new media can become part of and support the everyday life of companies. Paradoxically, facilitating consumers’ engagement in activities such as co-developing products also implies companies ceding control over their value proposition to consumers. Subsequently, this evokes the issue of management or self-management of the CE process, making it vital to address the challenges of governing the facilitation of value co-creation in service ecosystems. By contextualising how activities within, and the co-governance of, the CE process are manifested, this paper discusses if and how consumers’ new media activities may offer multi-beneficial opportunities for value creation to both social and economic actors within a service ecosystem. The paper furthers the understanding of co-governance as a nexus, facilitating the CE process, which is essential for generating benefits for supplying companies, beyond traditional aspects of collaboration, monetary gains and loyal customers.

Functional identities, resource integrators and the service-dominant logic

The purpose of this paper is to initiate a discussion; to propose turning to the theoretical tradition of functionalism as a direction for future refinements of the service-dominant (S-D) logic; in ...

Thought Piece The phenomenon of participating: From apart to win, to playing a part

To better understand behavior in increasingly online social networks from a marketing perspective, we propose transcending the notion of market and so adopt an alternative participatory, communal conceptualization. This is centered on “performative participation” in co-creating value to improve the conditions of the social commons. The focus on participating highlights that more is going on than product-for-money exchange.The discussion of the phenomenon of participating considers finite and infinite games, gifting, part-taking, and customer participation. The concept of creative economy is founded in the collaboration paradigm and suggests an economy of contribution that is not fully explained by monetized exchange between buyer and seller. Observable and familiar examples are identified, and we conclude with some implications for marketing practice that might motivate further scholarship.

Extending the role of consumers : From marketing targets to participant in business networks

In traditional theories and models of the consumer marketing process, the active role in the marketing process is assumed to be confined to the business firm and/or constellations of commercial act ...

How Open Is Open Innovation? : Considering, adapting and adopting user knowledge and competence in the solution space

This chapter presents a longitudinal study of an open, co-created, innovation—ICA Student. It illustrates some of the challenges inherent in the consideration, adaptation and adoption of user knowledge and competence throughout an open innovation process, demonstrating the involvement of users both during the phases of content generation and commercialisation. Findings from the study illustrate five important issues for managers and practitioners to address when co-creating an innovation with future users: (1) the framing of an open innovation; (2) the identification of suitable participants; (3) the absorption and use of diverse inputs; (4) innovation entails both content generation and commercialisation and (5) the realisation that consideration, adaptation and adoption of knowledge and competence will affect the solution space. We conclude the chapter with a discussion on the relative openness of open innovation.

The Post-Industrialism/post-capitalism citizen: a heterogeneous actor in a complex exchange and value creating environment

The Post-Industrialism/post-capitalism citizen : a heterogeneous actor in a complex exchange and value creating environment