David W.-L. Wu

Looking while eating: The importance of social context to social attention

Recent studies have found that participants consistently look less at social stimuli in live situations than expected from conventional laboratory experiments, raising questions as to the cause for this discrepancy and concerns about the validity of typical studies. We tested the possibility that it is the consequences of a potential social interaction that dictates ones looking behaviour. By placing participants in a situation where the social consequences of interacting are congruent with social norms (sharing a meal), we find an increased preference for participants to look at each other. Dyads who were particularly interactive also looked more at the other person than dyads who did not interact. Recent landmark studies have shown that in real world settings people avoid looking at strangers, but we show that in a situation with a different social context the opposite holds true.

A Sustainable Building Promotes Pro-Environmental Behavior: An Observational Study on Food Disposal

In order to develop a more sustainable society, the wider public will need to increase engagement in pro-environmental behaviors. Psychological research on pro-environmental behaviors has thus far focused on identifying individual factors that promote such behavior, designing interventions based on these factors, and evaluating these interventions. Contextual factors that may also influence behavior at an aggregate level have been largely ignored. In the current study, we test a novel hypothesis – whether simply being in a sustainable building can elicit environmentally sustainable behavior. We find support for our hypothesis: people are significantly more likely to correctly choose the proper disposal bin (garbage, compost, recycling) in a building designed with sustainability in mind compared to a building that was not. Questionnaires reveal that these results are not due to self-selection biases. Our study provides empirical support that ones surroundings can have a profound and positive impact on behavior. It also suggests the opportunity for a new line of research that bridges psychology, design, and policy-making in an attempt to understand how the human environment can be designed and used as a subtle yet powerful tool to encourage and achieve aggregate pro-environmental behavior.

Temporal dynamics of eye movements are related to differences in scene complexity and clutter

Recent research has begun to explore not just the spatial distribution of eye fixations but also the temporal dynamics of how we look at the world. In this investigation, we assess how scene characteristics contribute to these fixation dynamics. In a free-viewing task, participants viewed three scene types: fractal, landscape, and social scenes. We used a relatively new method, recurrence quantification analysis (RQA), to quantify eye movement dynamics. RQA revealed that eye movement dynamics were dependent on the scene type viewed. To understand the underlying cause for these differences we applied a technique known as fractal analysis and discovered that complexity and clutter are two scene characteristics that affect fixation dynamics, but only in scenes with meaningful content. Critically, scene primitives-revealed by saliency analysis-had no impact on performance. In addition, we explored how RQA differs from the first half of the trial to the second half, as well as the potential to investigate the precision of fixation targeting by changing RQA radius values. Collectively, our results suggest that eye movement dynamics result from top-down viewing strategies that vary according to the meaning of a scene and its associated visual complexity and clutter.

Being in a “Green” Building Elicits “Greener” Recycling, but Not Necessarily “Better” Recycling

Previous observational work revealed that transient populations in a sustainable building disposed of waste more accurately when compared to patrons in a non-sustainable building. The current study uses an experimental design to replicate this observed effect and to investigate whether or not the built environment influences motivational factors to impact behavior. We find support that a building designed and built to communicate an atmosphere of sustainability can influence waste disposal behavior. Participants in the sustainable building used the garbage receptacle significantly less and compensated by tending to select the containers and organics receptacle more, which actually resulted in more errors overall. Our findings suggest that building atmospherics can motivate people to recycle more. However, atmospherics alone do not appear to be sufficient to elicit the desired performance outcome.

Convenience improves composting and recycling rates in high-density residential buildings

Increasing volumes of solid waste, implicated in environmental pollution and health problems, are central to the current environmental crisis. In two randomized field experiments, we demonstrate that convenience dramatically boosts recycling and composting rates in multi-family dwellings and university residences. When compost bins were placed on each floor in a multi-family residence, instead of on the ground floor, composting rates increased by 70%, diverting 27 kilograms of compost from the landfill per unit per year. When recycling stations were placed just meters from suites in student residences, instead of in the basement, recycling increased by 147% (container), and 137% (paper), and composting increased by 139%, diverting 23, 22, and 14 kilograms of containers, paper, and compost, respectively, from the landfill per person per year. Simply making recycling and composting convenient can significantly increase waste diversion, and as such this single intervention has important implications for waste management and environmental policy.

Resolving the controversy of the proportion validity effect: Volitional attention is not required, but may have an effect

Response time (RT) is facilitated when a target appears at a cued (valid) location versus an uncued (invalid) location. Interestingly, this valid-versus-invalid RT difference increases as the percentage of valid trials increases. In the present study, we investigated the mechanism responsible for this proportion valid cueing effect (PVE). The PVE is thought to reflect changes in voluntary attentional allocation, with greater attention being committed endogenously to the cued location as the percentage of valid trials increases. However, recent research has suggested that the PVE may reflect a form of implicit learning between the cue and the target location that is developed outside of awareness, and that this determines how attention is allocated. This lack of convergence may be due to methodological differences in how voluntary processing has been inferred. To test this issue, we generated a method that would allow the measurement of different degrees of volitional attention. In addition, we manipulated whether participants were instructed to attend to the cue–target relationship and determined whether this explicit engagement of attention influenced the PVE. We found that for both peripheral and central cues, volitional control is not required for a PVE; however, volitional control can modulate a PVE that is produced by central cues. Thus, a PVE is not a reliable indicator of volitional control, but its sensitivity to volitional control varies across cues. The present data shed light on the mechanism subserving the PVE and lend support to the theory that different cues engage, to some degree, qualitatively different forms of visuospatial attention.