Deana Brown

Tracking User Behavior with Google Analytics Events on an Academic Library Website

ABSTRACT The primary purpose of an academic library Web site is to serve as a portal to library-acquired content. Navigational design of a library Web site affects the users ability to find and access content. At Albertsons Library, the goal of the navigational design of the Web site is to mimic user behavior on the Web site to help them access information and articles from over 300 different library vendors. Coordinating with different vendors makes tracking the navigational flow of user behavior difficult with the tool Google Analytics. Using the events feature in Google Analytics, the team responsible for Web design was able to track user flow, and was able to quantify how many users were actual “drop-offs” versus those that were clicks into library resources. Decisions made after acquiring these data resulted in a Web site with a 10 percent or less bounce rate, and decreased the number of clicks required for users accessing the librarys content.

Feeling Like a Fraud: Helping Students Renegotiate Their Academic Identities

ABSTRACT A sense of belonging is an integral aspect of success in a long-term, group-oriented endeavor such as the pursuit of a college education. When students feel their presence at college is fraudulent, their achievements unfounded, or that they will be further disenfranchised if their true self is discovered, it is less likely that they will connect to the people who and services that can help them achieve their educational goals. This “imposter syndrome” or “imposter phenomenon” can be addressed and turned around through a concerted effort. While that effort involves a personal journey, like any journey it is often aided and accompanied by others. Through strategic outreach efforts, academic libraries are positioned to be important players in that journey, helping these “imposters” renegotiate their self-images to include a sense of their essential place in academia and belief in their ability to successfully complete their academic goals.