Deborah Moraes Zouain

Atuação de consórcios de exportação brasileiros no segmento de moda praia

The article takes a qualitative approach to the activities of export joint-ventures in the beachwear fashion segment in Brazil from a marketing standpoint. Using the Grounded Theory method, the study seeks to identify categories that comprise and influence the export performance of three export joint-ventures of the beachwear fashion segment. The relevance of this article lies in highlighting categories encountered by means of field research and presenting the relationships between them. These categories were identified as major categories, intermediary categories and preliminary categories, and the objective was, respectively, to: a) identify characteristics present only in the joint-ventures studied; b) identify the promotional mix through them; c) characteristics present in the beachwear fashion segment of the joint-ventures studied. The article presents theoretical and managerial implications by presenting two major categories that are relevant in activities of export joint-ventures in foreign markets, namely marketing know-how in the foreign markets and joint-venture characteristics.

Aspectos estratégicos do modelo de gestão em incubadoras de empresas de base tecnológica

The study is based on strategic administration, focusing on incubators of technology-based companies, namely support undertakings for the spawning and development of such kind of companies. It stresses the importance over the past few years of the movement of incubators in Brazil and underscores the need, on the part of incubators, to adopt management models that are more relevant to the Brazilian reality. For this purpose, research was conducted into the dominant model in incubator management, as well as a comparison with the conceptual model described in existing literature. The research was of an explanatory nature making use of bibliographic al, documentary and field sources. The criteria of accessibility and existing structure of two incubators (UFRJ and PUC/RJ) determined the sample. The results show how more adequate models provide better conditions for the success of this type of undertaking

New configuration of the Brazilian state: liberty and development in the evolution of government in Brazil

The recent events in the global economy have revitalized the debate about the size and functions of the State. The neoliberal discourse was put in check, reopening the discussions concerning Market Liberty and the importance of the State. Since the proclamation of the Republic, the Brazilian government has undergone numerous reforms, sometimes assuming a liberal, external market dependent orientation, while at other times assuming an authoritarian, developmental state-driven orientation. The aim of this article is to develop insights into the evolution of the governmental organization and reflect on the assumptions that lie behind the various reforms that have taken place since the beginning of the Republic. The theoretical framework is divided into three parts: Development and Liberty based on the perspectives of Friedrich Hayek and Amartya Sen; the role of the State and its impact on the economy and; the formats assumed by the Brazilian State throughout the history of the Republic. The latter part of the work returns to the theoretical framework, summarizing all that has been discussed in order to fulfil the aims of the study.

Relatório final de atividades do Fórum de Discussão Permanente de Políticas de Esporte

Fraudes em resultados, investimentos suspeitos, demora na aprovacao de medidas e implantacao de politicas governamentais voltadas a uma racionalizacao e modernizacao do cenario esportivo nacional. Aos novos problemas, somam-se as conquistas habituais e delineia-se, entao, o ano de 2005 para o esporte brasileiro. Foram 12 meses que ressaltaram, de alguma forma, a fugacidade e a fragilidade de estruturas e instituicoes do cenario esportivo nacional. O lento, gradual e restrito processo de mudancas nesse âmbito, iniciado nos anos 1980, perpetuado na decada seguinte e aprofundado no inicio do novo milenio ainda nao trouxe resultados consistentes, nem tampouco contemplou interesses e metas publicas. Clubes, federacoes e confederacoes enfrentaram problemas seja em seus modelos administrativos, seja em suas condicoes financeiras. O governo federal, ainda que ciente da importância do esporte para o Brasil, nao conseguiu desenvolver e implementar uma politica nacional clara para o setor. Mesmo com esses problemas, ressaltou-se, em 2005, o papel do esporte como setor propicio e virtualmente inesgotavel para negocios diversos, ora realcados a luz das cifras bilionarias relativas a Copa do Mundo de futebol, disputada este ano na Alemanha. Renovou-se a certeza de que clubes, quando bem

E-government Impact on Business and Entrepreneurship in High-, Upper-middle- and Lower-income Countries from 2008 to 2014: A Linear Mixed Model Approach:

Most electronic government (e-government) initiatives have the improvement of business atmosphere and the creation of new business as their objectives. This article aims to measure the impact of change of e-government index (and its composing sub-indexes) in the ease of doing business (EoDB) and the rate of creation of new business in the high-, middle- and low-income countries, seeking to test if there is a difference in the effects. The study used a panel data design (repeated measurements), with four points (years 2008, 2010, 2012 and 2014), in three change periods (2008/2010, 2010/2012 and 2012/2014), collecting data from various databases: Doing Business Report by World Bank, United Nations (UN) E-government Survey, Corruption Perception Index by Transparency International and World Bank Entrepreneurship Survey. The data were combined and analyzed with linear mixed models procedures with fixed and random effects. Data suggest that different models should be applied to understand the relationship of e-government with outcome variables, according to the income level. Suggestions for future research are presented.

Analysis of Tourists’ Perception During 2014 World Cup in Brazil☆

Abstract This article aims to analyze, in a comparative way, the perception of national and international tourists regarding the impacts generated by the 2014 FIFA World Cup on tourism in the host cities, in the period of the event. The methodology of data collection was a survey research, conducted in the period from June 12 to July 14, 2014 in all 12 host cities of the event, with a total of 2678 domestic and 872 international respondents. The research objectives are to detail the travel characteristics, the respondent profile, and perception of the positive and negative impacts of the event. As a result it will be possible to analyze the characteristics of tourists who travel to attend sporting event in Brazil and profit the experience as a reference for the Olympics and for the country as a whole. The data indicate that for domestic tourism the World Cup had a family atmosphere and for international tourists it was an opportunity to attend the event and also to know the country. From the perspective of both, the Brazilian and foreign, the stimulus to tourism and the possibility of increasing the visibility of destination are the main positive aspects to host the World Cup in the country. The negative aspects are more specific to foreigners, issues related to travel, such as distance between the host cities, high prices, lack of tickets, public transportation, disorganization, followed by the issues raised in the first place by the national respondents, which are related to excessive public spending and financial mismanagement.

Gestão de capital de giro: contribuição para as micro e pequenas empresas no Brasil

Este artigo trata da importância das questoes de capital de giro na gestao das micro e pequenas empresas (MPE) no Brasil. Apresenta-se uma revisao dos conceitos de capital de giro e da importância das MPE no Brasil, alem de uma discussao sobre a relevância de uma gestao financeira de curto prazo eficiente para o sucesso de um empreendimento de pequeno porte. Com caracteristicas bem definidas, as micro e pequenas empresas sao responsaveis pela geracao da maior parte dos empregos formais no Brasil; apesar disso, ainda nao contam com uma estrutura formal de apoio de credito. O trabalho aponta como fator relevante para o sucesso das micro e pequenas empresas ter um bom gerenciamento do capital de giro. O mau gerenciamento desse fator contribui para o alto indice de mortalidade dessas empresas. Para que o administrador de capital de giro tenha exito, e importante que haja um forte entrelacamento com a administracao estrategica, para uma solucao definitiva do problema, isto e, que consista numa recuperacao de lucratividade da empresa e as consequentes recomposicoes de seu fluxo de caixa, fazendo com que as micro e pequenas empresas consigam chegar a fase de maturidade.This article discusses the importance of the issues of working capital in the management of micro and small enterprises (MSEs) in Brazil. It presents a review of the concepts of working capital and the importance of MSEs for Brazil economy, plus a discussion on the importance of short-term financial management in the success of small enterprises. Micro and small enterprises are responsible for the generating of formal employment in Brazil and still do not have a formal structure of credit support. The document points out good management of working capital as a relevant factor for the success of micro and small enterprises. The mismanagement of this factor contributes to the high mortality rate of these companies. To succeed, it is important to have a strong entanglement with strategic management, for a definitive solution. Consisting of a recovery of profitability of the company and the repositioning of its cash flow, then micro and small companies may be able to reach the stage of maturity.

Transformação Tecnológica e Estratégia Competitiva: os casos do Ien e Far-Manguinhos

Este trabalho apresenta parte dos resultados da pesquisa realizada em duas instituicoes publicas brasileiras da area de Pesquisa e Desenvolvimento: Instituto de Engenharia Nuclear e Far-Manguinhos. Sao apresentadas as principais estrategias e competencias tecnologicas das instituicoes, suas principais aliancas estrategicas, as mais importantes fontes de tecnologia encontradas, o papel dos diversos atores envolvidos e as dificuldades para incorporacao de inovacoes tecnologicas aos processos produtivos e gerenciais.