Delia Dumitrica

Imagining engagement Youth, social media, and electoral processes

The case of the 2010 municipal elections in Calgary, Canada, is used here to explore the discursive construction of social media in relation to political engagement. This article examines the way in which 59 undergraduate students at the University of Calgary discuss political engagement through Facebook and Twitter. Participants enthusiastically constructed a vision of ‘engagement’ fostered by social media’s alleged intrinsic features. Social media, it was argued, create a feeling of community, provide access to information as well as the ability to share it, and open up new means of building personal connections between politicians and citizens. In this articulation, social media appeared as both the tool that produced engagement and the space where this engagement unfolded. The focus of the article is on questioning the implications of this discursive construction by asking what political possibilities are opened up or closed down in this articulation? The construction of social media as the solution to the problems of democracy remains highly problematic, yet also indicative of a deep preoccupation with the conditions of modern life, and particularly the desire to find solutions to the increased complexity of the social systems.

The personalization of engagement: the symbolic construction of social media and grassroots mobilization in Canadian newspapers

This article explores the symbolic construction of civic engagement mediated by social media in Canadian newspapers. The integration of social media in politics has created a discursive opening for reimagining engagement, partly as a result of enthusiastic accounts of the impact of digital technologies upon democracy. By means of a qualitative content analysis of Canadian newspaper articles between 2005 and 2014, we identify several discursive articulations of engagement: First, the articles offer the picture of a wide range of objects of engagement, suggesting a civic body actively involved in governance processes. Second, engagement appears to take place only reactively, after decisions are made. Finally, social media become the new social glue, bringing isolated individuals together and thus enabling them to pressure decision-making institutions. We argue that, collectively, these stories construct engagement as a deeply personal gesture that is nevertheless turned into a communal experience by the affordances of technology. The conclusion unpacks what we deem as the ambiguity at the heart of this discourse, considering its implications for democratic politics and suggesting avenues for the further monitoring of the technologically enabled personalization of engagement.

The mediatization of leadership: grassroots digital facilitators as organic intellectuals, sociometric stars and caretakers

ABSTRACT Scholars of both resource mobilization theory and new social movement theory recognize leadership as integral to traditional social movements. Following global protest movements of 2011, some now characterize movements relying on social media as horizontal and leaderless. Whether due to an organizational shift to networks over bureaucracies or due to a change in values, many social movements in the present protest cycle do not designate visible leadership. Does leadership in social media activism indeed disappear or does it take on new forms? This paper undertakes an in-depth analysis of data obtained through interviews, event observations and analysis of media content related to three Canadian cases of civic mobilization of different scale, all of which strategically employed social media. The paper proposes a conceptual framework for understanding the role of these mobilizations’ organizers as organic intellectuals, sociometric stars and caretakers. By looking closely at the three cases through the lenses offered by these concepts, we identify the specific styles that characterize digitally mediatized civic leadership.

Fixing higher education through technology: Canadian media coverage of massive open online courses

ABSTRACT The popularization of massive open online courses (MOOCs) has been shrouded in promises of disruption and radical change in education. In Canada, official partnerships struck by higher education institutions with platform providers such as Coursera, Udacity and edX were publicized by dailies and professional magazines. This print coverage of MOOCs captures the contemporary ideological struggle over the meaning of both technology and higher education. By means of a thematic analysis of the English Canadian print coverage of MOOCs (2012–2014), this paper shows that both online educational technologies and higher education are constructed through an economic frame. However, this frame does not go unchallenged. Where newspapers construct MOOCs as an easy fix for an allegedly inefficient and outdated higher education system, professional magazines question the relationship between technology, higher education and money. These different representations point to the efforts of academic communities to develop alternative social imaginaries of education as public good within a dominant neoliberal framing of MOOCs and of the higher education system. In conclusion, the paper reflects on how the academic community can create alternative discursive spaces by shifting the discussion of MOOCs from economic concerns to civic goals.