Is this you? Create Your Porfile

Dennis W. Rook

University of Southern California

Archive Network Publication Hotspot Collaboration

Network

Latest external collaboration on country level. Dive into details by clicking on the dots.

Explore More

Hotspot

Dive into the research topics where Dennis W. Rook is active.

Explore More

Publication

Featured researches published by Dennis W. Rook.

Journal of Consumer Research | 1987

The Buying Impulse

Dennis W. Rook

Journal of Consumer Research | 1995

Normative Influences on Impulsive Buying Behavior

Dennis W. Rook; Robert J. Fisher

Journal of Consumer Research | 1985

The Ritual Dimension of Consumer Behavior

Dennis W. Rook

ACR North American Advances | 1988

Effects of Impulse Purchases on Consumers' Affective States

Meryl P. Gardner; Dennis W. Rook

Archive | 2006

Let’s Pretend: Projective Methods Reconsidered

Dennis W. Rook

ACR North American Advances | 1983

Psychosocial Themes in Consumer Grooming Rituals

Dennis W. Rook; Sidney J. Levy

Archive | 1999

Brands, consumers, symbols, & research : Sidney J. Levy on marketing

Sidney J. Levy; Dennis W. Rook

ACR North American Advances | 1984

Ritual Behavior and Consumer Symbolism

Dennis W. Rook

SV - Symbolic Consumer Behavior | 1981

Social Division and Aesthetic Specialization: the Middle Class and Musical Events

Sidney J. Levy; John A. Czepiel; Dennis W. Rook

Archive | 1999

Brands, Trademarks, and the Law

Sidney J. Levy; Dennis W. Rook

Explore More

Collaboration

Dive into the Dennis W. Rook's collaboration.

Top Co-Authors

Sidney J. Levy

University of Arizona

View shared research outputs

Top Co-Authors

John A. Czepiel

New York University

View shared research outputs

Top Co-Authors

Robert J. Fisher

University of Alberta

View shared research outputs

Explore More