Desislava Hristova

Measuring Urban Social Diversity Using Interconnected Geo-Social Networks

Large metropolitan cities bring together diverse individuals, creating opportunities for cultural and intellectual exchanges, which can ultimately lead to social and economic enrichment. In this work, we present a novel network perspective on the interconnected nature of people and places, allowing us to capture the social diversity of urban locations through the social network and mobility patterns of their visitors. We use a dataset of approximately 37K users and 42K venues in London to build a network of Foursquare places and the parallel Twitter social network of visitors through check-ins. We define four metrics of the social diversity of places which relate to their social brokerage role, their entropy, the homogeneity of their visitors and the amount of serendipitous encounters they are able to induce. This allows us to distinguish between places that bring together strangers versus those which tend to bring together friends, as well as places that attract diverse individuals as opposed to those which attract regulars. We correlate these properties with wellbeing indicators for London neighbourhoods and discover signals of gentrification in deprived areas with high entropy and brokerage, where an influx of more affluent and diverse visitors points to an overall improvement of their rank according to the UK Index of Multiple Deprivation for the area over the five-year census period. Our analysis sheds light on the relationship between the prosperity of people and places, distinguishing between different categories and urban geographies of consequence to the development of urban policy and the next generation of socially-aware location-based applications.

A multilayer approach to multiplexity and link prediction in online geo-social networks

Online social systems are multiplex in nature as multiple links may exist between the same two users across different social media. In this work, we study the geo-social properties of multiplex links, spanning more than one social network and apply their structural and interaction features to the problem of link prediction across social networking services. Exploring the intersection of two popular online platforms - Twitter and location-based social network Foursquare - we represent the two together as a composite multilayer online social network, where each platform represents a layer in the network. We find that pairs of users connected on both services, have greater neighbourhood similarity and are more similar in terms of their social and spatial properties on both platforms in comparison with pairs who are connected on just one of the social networks. Our evaluation, which aims to shed light on the implications of multiplexity for the link generation process, shows that we can successfully predict links across social networking services. In addition, we also show how combining information from multiple heterogeneous networks in a multilayer configuration can provide new insights into user interactions on online social networks, and can significantly improve link prediction systems with valuable applications to social bootstrapping and friend recommendations.

Cultural investment and urban socio-economic development: a geosocial network approach

Being able to assess the impact of government-led investment onto socio-economic indicators in cities has long been an important target of urban planning. However, owing to the lack of large-scale data with a fine spatio-temporal resolution, there have been limitations in terms of how planners can track the impact and measure the effectiveness of cultural investment in small urban areas. Taking advantage of nearly 4 million transition records for 3 years in London from a popular location-based social network service, Foursquare, we study how the socio-economic impact of government cultural expenditure can be detected and predicted. Our analysis shows that network indicators such as average clustering coefficient or centrality can be exploited to estimate the likelihood of local growth in response to cultural investment. We subsequently integrate these features in supervised learning models to infer socio-economic deprivation changes for London’s neighbourhoods. This research presents how geosocial and mobile services can be used as a proxy to track and predict socio-economic deprivation changes as government financial effort is put in developing urban areas and thus gives evidence and suggestions for further policymaking and investment optimization.

The International Postal Network and Other Global Flows as Proxies for National Wellbeing

The digital exhaust left by flows of physical and digital commodities provides a rich measure of the nature, strength and significance of relationships between countries in the global network. With this work, we examine how these traces and the network structure can reveal the socioeconomic profile of different countries. We take into account multiple international networks of physical and digital flows, including the previously unexplored international postal network. By measuring the position of each country in the Trade, Postal, Migration, International Flights, IP and Digital Communications networks, we are able to build proxies for a number of crucial socioeconomic indicators such as GDP per capita and the Human Development Index ranking along with twelve other indicators used as benchmarks of national well-being by the United Nations and other international organisations. In this context, we have also proposed and evaluated a global connectivity degree measure applying multiplex theory across the six networks that accounts for the strength of relationships between countries. We conclude by showing how countries with shared community membership over multiple networks have similar socioeconomic profiles. Combining multiple flow data sources can help understand the forces which drive economic activity on a global level. Such an ability to infer proxy indicators in a context of incomplete information is extremely timely in light of recent discussions on measurement of indicators relevant to the Sustainable Development Goals.