Didi Achjari

Roles of formal/informal networks and perceived compatibility in the diffusion of World Wide Web: the case of Indonesian banks

This study takes a cultural perspective to derive formal and informal networks and aims to investigate their roles in the diffusion of World Wide Web (WWW) among Indonesian bank employees. The study also investigates the impact of perceived compatibility on WWW diffusion. To achieve these aims, a research model, which is based on the technology acceptance model (TAM) is developed. Data is collected from 360 nonMIS staff in six Indonesian banks via questionnaire. The responses are analysed using PLS. The results suggest that informal network affects individuals self-efficacy, and perceived compatibility impacts users perception regarding WWW. Surprisingly, the impact of formal network on self-efficacy is negligible. The implications of the results are discussed taking a cultural perspective.