Dilaver Tengilimoglu

Effect of organisational trust, job satisfaction, individual variables on the organisational commitment in healthcare services

The purpose of the study was to investigate the effect of the organisational trust dimensions, job satisfaction dimensions, and several personal characteristics (age, education status, gender, the department that is worked at, duration of work, income, and marital status) on the organisational commitment. In this study, all staff working at a public hospital in Bingöl, Turkey, have been taken into consideration. A total of 516 questionnaires were taken into consideration for data analysis in this study. In the study, organisational trust dimensions, job satisfaction dimensions, and personal variables were found to explain affective commitment variable in the proportion of 37.5%; continuance commitment variable in the proportion of 27.2%; and normative commitment variable in the proportion of 39.8%. This study revealed that cognitive trust, managers, communication, the structure of work, gender, and the department worked (laboratory or surgery room) were the significant predictors of affective commitment. Income, cognitive trust, education status, emotional trust, and the structure of work and additional opportunities have been found to have a meaningful effect on continuance commitment. Cognitive trust, promotion, managers, the structure of work, education status, emotional trust, and the structure of work, gender, and emotional trust had a meaningful effect on normative commitment. This study could have potential practical implications in healthcare management.

The consumers' social media use in choosing physicians and hospitals: the case study of the province of Izmir.

Manifested as a reflection of the Internet technology progress, web 2.0 has transformed communication among people to different dimensions while increasing the social use of Internet. Thus, the concept of social media has entered our lives. Blogs, forums, Facebook, Twitter and YouTube applications are but few of the social media platforms with active users exceeding millions. As in many other subjects, these and others are also environments where people share information and their positive or negative experiential views with respect to healthcare issues and services. Hence, the social media communication and exchange of information are deemed influential on the process of receiving health services. In the present study that aims to determine social media use of individuals in their choice of physicians, dentists and hospitals, a survey, as a data collection instrument, has been carried out to 947 residents of the province of Izmir. Individuals participating in the study have stated that they have used social media in choosing a physician (41.9% of the participants), dentist (34.1% of the participants) and hospitals (41.7% of the participants). The study has revealed that individuals are affected by social media in their healthcare choices. Copyright

Preferences, attitudes, and behaviors of health services consumers in Turkey.

OBJECTIVEnTo investigate preferences, attitudes, and behaviors of consumers in health care services.nnnMETHODSnThe study was conducted in the Turkish health care context. A total of 810 people who reside in the urban and rural residential areas of Ankara were surveyed.nnnRESULTSnThe study results suggest that consumer attitudes toward health care services differ by the demographic and socio-cultural characteristics of consumers.nnnCONCLUSIONSnSeveral managerial recommendations pertinent to the analysis of consumer behavior and the development of long-term relationships with consumers were made. Also, future research suggestions were provided.

Health Beliefs and Attitudes: A Comparison Between Turkey and Palestine

ABSTRACT The purpose of this study is to identify the beliefs and attitudes that influence health-related behavior while comparing two countries that can have different political and economic structures. This study also gathers both Turkish and Palestinian citizens beliefs and attitudes towards health determinants. To assess and compare citizens attitudes toward health care and health determinants a total of 4,100 questionnaires were distributed, whereas 2,600 were distributed in Turkey, and another 1,500 questionnaires in the Palestine. According to the research, the individuals surveyed in Turkey noted that smoking, stress, and getting access to a medical institution were noted as the most influential determinants which affect their health; whereas, the people of Palestine thought that income status, and educational levels were the most influential factors in health. In addition, it was found that there were some statistically significant differences between participants responses in Turkey and Palestine; however, what both samples shared was that economic factors were an important factor affecting health beliefs and attitudes, regardless of where a participant lived. Finally, comparisons and future recommendations are made to improve health-related beliefs, attitudes and behaviors in both countries.

The Effect of Market Orientation on Performance of Private Hospitals: The Pivotal Role of the Marketing Function

The objectives of this study are threefolded: (1) To measure the level of market orientation of private hospitals, (2) to examine the effects of the availability of a formal marketing department on market orientation and hospital performance, and finally (3) to examine the link between market orientation and performance of hospitals at the component level. Managers from 400 private hospitals in Turkey were surveyed with a usable response rate of 25 %. A positive connection was found between the level of the hospital’s market orientation and the presence of a marketing department in the hospital. The study results revealed that market orientation is positively related to general performance. According to the results of the component-level analysis, the three dimensions of market orientation had significant positive impacts on general performance. This study also showed that a statistically significant difference exists between the general performance assessments of the hospitals having a formal marketing department and of those not having a marketing department. Managerial implications of the results were discussed and study limitations and future research suggestions were also provided.

Listening to the Voice of the Patients: The Marketing Function, Market Orientation and Performance in Hospitals in Emerging Markets

Abstract The present study aims to explore to what extent hospitals adopt a market orientation as their corporate marketing strategy in an emerging-market context which poses many macro-level challenges for health care organizations due to its strong need for economic development, societal development, better quality-of- life (QOL), welfare, ethical practices among others. Hospitals that serve in these markets can benefit from a market orientation since a market-oriented strategy enables them to study understand and respond to their health care customers more effectively. Administrators from 400 private hospitals in Turkey were surveyed. A positive connection was found between the level of the hospital’s market orientation and the presence of a formal marketing department that serves as the informational bridge between the hospital and the society. The results of this study revealed that market orientation is positively related to general performance of the hospital. The present study also showed that a statistically significant difference exists between the general performance of the hospitals having a formal marketing department and of those not having one. Market-oriented private hospitals perform better compared to their less market-oriented counterparts. A formal marketing department that connects the hospital to its customers and the society at large plays a pivotal role in the development of market-oriented strategies and operations and improves hospital performance. Managerial and public policy implications of the research results were also discussed.