Dinoo J. Vanier

The Value of User Image In Quelling Aberrant Consumer Behavior

Shoplifting has reached epidemic proportions. Traditional approaches to keeping this behavior under control have met with limited success. This article explores the use of user image to decrease shoplifting. The analysis supports the approach. If the image of the “typical shoplifter” is made more negative, individuals anxious to disassociate themselves with the negative image will be less likely to shoplift.

Consumer shoplifting: Orientations and deterrents

Abstract Consumer shoplifting poses a problem of social and economic significance. This study investigates such aberrant behavior from an attitudinal- and psychological-profile approach. Differences between shoplifters and nonshoplifters are examined, and managerial implications for retail store deterrence/ surveillance activities are presented.

Mass transit: Devising a research based marketing plan

Abstract This study presents a marketing planning procedural model that can be operationally used by marketing managers. The model enables the user to assess his companys performance on the various attributes of the marketing mix and to design a marketing program that caters to the needs of his marketplace. The model is applied here specifically to mass transit and is tested empirically. Within this context, it permits transit marketing to aim at increasing the probabilities of (i) greater usage on the part of existing riders and (ii) attracting prospects and converting them into actual customers.

Development and application of the concept of user image: The case of mass transit ridership

This paper develops the concept of user image and then reports on an empirical test and appliation of the concept. User image is defined as the image held of users of a product or service. This concept is supplemental to other conceptualizations of image (e.g., self-image or ideal self-image). It was hypothesized that users and non-users, while demographically similar, would hold differentimages of users of mass transportation. That hypothesis was supported. Implications for market segmentation promotions are drawn.

Environment and Quality of Life: Attitudinal Measurement and Analysis

Public concern for the environment and quality of life is increasing. The present study surveyed the attitudes toward pollution and quality of life of a sample (130 men and 153 women) from a California city whose environment is highly desirable. People expressed concern for the environment but were not willing to pay for conservation with higher taxes. Men and women differed in the extent of agreement with some of the attitudes surveyed.

Consumer choice consistency in transportation decisions

This article develops and empirically determines a consistency index measuring the degree of loyalty that consumers show in their choice of transportation mode for different kinds of trips. Socio-economic-demographic, travel behavior, and attitudinal variables are examined as possible explanatory factors influencing the loyalty measure.

The Influence of the Firm’S Internal Environment on the Job Commitment and Satisfaction of Employees in New Product Development

This study explored the influence of the firm’s perceived internal environment on the job commitment and satisfaction of people employed in new product development units. Our results indicate that, at least in the Fortune 500 manufacturing and service companies, different factors are likely to lead to high job commitment and satisfaction.

Product Dispossession: A Conceptual Approach

Long neglected, the field of product disposal is gaining recognition. The need for conceptual clarification is immediate if the area is to merit further inclusion in the literature on consumer behavior. The concepts of dispossession and its velocity are developed within the context of overall consumption activity. Exploratory research provides empirical evidence of the ideas presented.