Dominik Schreyer

On the Role of Race Outcome Uncertainty in the TV Demand for Formula 1 Grands Prix

This study analyzes 400 broadcasts of Fédération Internationale de l’Automobile (FIA) Formula One (F1) World Championship Grands Prix between 1993 and 2014 in order to explore the question of whether race outcome uncertainty affects the TV demand for F1 racing in Germany. The results reveal that demand is shaped by race outcome uncertainty as proxied by performance differences between those drivers with the best performances during the qualifying as well as additional factors primarily related to Grand Prix circuit and scheduling. From a TV demand perspective, FIA, therefore, is well advised to keep the competition among F1 teams balanced.

Game Outcome Uncertainty in the English Premier League: Do German Fans Care?

Despite the increasing internationalization of marketing activities by professional sporting clubs, previous research exploring the role of game outcome uncertainty (GOU) in spectator demand has been exclusively conducted within national contexts. As a consequence, very little is known about the preferences of international television (TV) spectators watching games from abroad. Hence, this study analyzes all 571 English Premier League (EPL) games broadcast in Germany between the seasons 2011-2012 and 2015-2016 in order to explore whether TV demand for transnational football games is affected by GOU. In line with the prominent uncertainty of outcome hypothesis, the results of this analysis reveal a significant and positive relation between German EPL demand and GOU. This result, however, is not consistent for male and female spectators.

Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football

Abstract Despite its prominence in the economic literature, our knowledge regarding the role of game outcome uncertainty (GOU) in spectator decision-making is fairly limited. Even worse, studies testing the uncertainty of outcome hypothesis (UOH) by exploring TV demand for European football have further intensified the original ambiguity. In this paper, we revisit the role of GOU in spectator decision-making by testing the UOH with regard to two different sporting products: (1) domestic league and (2) knockout tournament games. Analyzing TV demand for almost 1,500 German football games, we find support for the UOH in league, though not in knockout tournament games.

Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market

ABSTRACT This article adopts a comprehensive 2-step approach to dissolve recent confusion regarding the role of game outcome uncertainty in the TV demand for international team sports. Analyzing the German TV demand for 457 international football games broadcasted during 6 Fédération Internationale de Football Association World Cups and 5 Union des Associations Européennes de Football European Championships and 287 international games played by the Germany national football team, this study reveals that solely the demand for friendly games is affected by increasing uncertainty regarding the expected game outcomes.

Is it the economy, stupid? The role of social versus economic factors in people’s support for hosting the Olympic Games: evidence from 12 democratic countries

ABSTRACT Public referenda have gained momentum as a democratic tool to legitimize public mega projects such as hosting the Olympic Games. Interest groups in favour of hosting the Olympics therefore try to influence voters through public campaigns that primarily focus on economic benefits. However, recent studies find no or hardly any economic impact of hosting the Olympics, instead providing evidence for a positive social impact. This raises the question whether citizens consider economic or social factors when deciding on hosting the Olympics. Based on representative survey data from 12 countries, our results suggest that economic factors can influence voting behaviour, although the influence of social factors is stronger.

Predicting season ticket holder loyalty using geographical information

ABSTRACT Season ticket holders (STHs) are an integral part of the sporting product. Interestingly, and contrary to the persistent interest in analysing the determinants of stadium attendances, sports economists have so far largely refrained from exploring the potential determinants of STH loyalty as expressed through regular stadium attendances. In this article, we address this notable shortcoming by exploring the potential determinants of STH stadium attendance demand. In particular, we examine the yet under-researched role of increasing opportunity costs resulting from larger home-stadium distances in STH stadium attendance demand. Our results suggest that STHs’ geographical location plays an important role in predicting STH stadium attendance demand. More specifically, we observe an unexpected, nonlinear distance–attendance relationship, indicating that behaviourally loyal STHs live either exceptionally close or far away from the stadium.

Football Spectator No-Show Behavior:

In this article, we aim to contribute to the ever-growing economic literature on the determinants of football stadium attendance by exploring the increasingly important yet underresearched phenomenon of spectator no-show behavior. More specifically, we analyze a panel data set containing unique information on no-show behavior observed in the stadiums of 25 Bundesliga and Bundesliga 2 clubs. Our results suggest that no-show behavior is primarily shaped by explanatory factors related to a football games’ quality aspects (e.g., an appearance by superstars, an away team rich in tradition, and geographical derbies). Interestingly, these effects seem to significantly differ across Bundesliga and Bundesliga 2.

Determinants of spectator no-show behaviour: first empirical evidence from the German Bundesliga

ABSTRACT The analysis of stadium attendance demand has a long tradition in the economic literature. However, despite its evident merits, this previous research has been critiqued at several levels, in particular for relying on a suboptimal demand proxy, i.e. published attendance data. In this short note, we address these shortcomings by exploring a highly unique data set containing official information on spectators’ decisions of whether or not to physically attend 704 German football Bundesliga games played between August 2014 and January 2017.

Who gets promoted? Personality factors leading to promotion in highly structured work environments: evidence from a German professional football club

ABSTRACT Much of the research on how human capabilities contribute to labour market success focuses on traditional human capital predictors. However, researchers are becoming increasingly aware of the important role of personality traits in determining individual labour market outcomes, both positive and negative. Using data from young professional football players in Germany, this study investigates the relationship between individual personality traits and cognitive abilities on career success. Our results suggest that individuals who score low on the tendency to be principled but high on cognitive processing speed are significantly more likely to enjoy career success through job promotion.

The future of professional football

Purpose – The purpose of this paper is to explore the future of professional soccer by 2025. Scientific foresight studies on this industry do not yet exist despite its current position at a crossroads: toward further exploitation of profit potential? Or clear commitment to the traditional European Model of Sport? Design/methodology/approach – The authors conducted a Delphi-based scenario study. In total, 62 high-level experts from sport, business, and society evaluated the probability of occurrence, impact, and desirability of 15 future projections over at least two rounds. The resulting 5,940 quantitative judgments and 670 qualitative comments were condensed into probable scenarios and surprising wildcards. Findings – Two probable scenarios for European professional soccer by 2025 exist: in an extrapolation scenario, clubs will reap long-term gains from fulfilling public demands regarding stadium security, competitive balance, and social engagement. The less likely alternative is an extensive commerciali...