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Donald H. Granbois

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Journal of Consumer Research | 1975

Primary and Secondary Validity of Consumer Purchase Probabilities

Donald H. Granbois; John O. Summers

The predictiveness of probabilistic purchase intentions data gathered from husbands and wives responding both independently and jointly is studied. Both aggregate tests (secondary validity) and a measure of individual predictive accuracy (primary validity) suggested by the Bayesian literature on subjective probability assessment are used.

Journal of Consumer Research | 1979

Consumer Decision Making-Fact or Fiction?

Richard W. Olshavsky; Donald H. Granbois

Journal of Marketing Research | 1977

Factors Moderating the Resolution of Preference Conflict in Family Automobile Purchasing

Alvin C. Burns; Donald H. Granbois

ACR North American Advances | 1980

Advancing the Study of Family Purchase Decision Making

Alvin C. Burns; Donald H. Granbois

Journal of Marketing Research | 1973

Brand Evaluation and Brand Choice: A Longitudinal Study

Frederic B. Kraft; Donald H. Granbois; John O. Summers

ACR North American Advances | 1981

An Integrated View of the Store Choice/Patronage Process

Donald H. Granbois

ACR North American Advances | 1977

Predictive and Normative Expectations in Consumer Dissatisfaction and Complaining Behavior

John O. Summers; Donald H. Granbois

ACR North American Advances | 1983

Planning, Search, Certainty and Satisfaction Among Durables Buyers: a Longitudinal Study

Anthony D. Cox; Donald H. Granbois; John O. Summers

ACR Special Volumes | 1972

On the Predictive Accuracy of Subjective Purchase Probabilities

Donald H. Granbois; John O. Summers

Journal of Consumer Research | 1980

Consumer Decision Making-Fact or Fiction? Comment: Rejoinder

Richard W. Olshavsky; Donald H. Granbois

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Richard W. Olshavsky

Indiana University

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Anthony D. Cox

Indiana University Bloomington

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