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Dive into the research topics where Donna L. Hoffman is active.

Publication


Featured researches published by Donna L. Hoffman.


Journal of Computer-Mediated Communication | 2006

The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Commerce

Donna L. Hoffman; Thomas P. Novak; Ann E. Schlosser

Enthusiasm for the anticipated social dividends of the Internet appears boundless. Indeed, the Internet is expected to do no less than virtually transform society. Yet even as the Internet races ambitiously toward critical mass, some social scientists are beginning to examine carefully the policy implications of current demographic patterns of Internet access and usage. Key demographic variables like income and education drive the policy questions surrounding the Internet because they are the most likely have a differential impact on the consequences of interactive electronic media for different segments in our society. Given these concerns, we set out to conduct a systematic investigation of the differences between whites and African Americans in the United States with respect to computer access, the primary current prerequisite for Internet access, and Web use. We wished to examine whether observed race differences in access and use can be accounted for by differences in income and education, how access influences use, and when race matters in the calculus of equal access. The particular emphasis of this research is on how such differences may be changing over time. We believe our results may be used as a window through which policymakers might view the job of ensuring access to the Internet for the next generation.


Archive | 1998

Bridging the Digital Divide: The Impact of Race on Computer Access and Internet Use.

Donna L. Hoffman; Thomas P. Novak


Archive | 1998

Modeling consumer network navigation in world wide web sites: implications for advertising

Patrali Chatterjee; Donna L. Hoffman; Thomas P. Novak


Archive | 2005

Shopping Cart Abandonment at Retail Websites - A Multi-Stage Model of Online Shopping Behavior

Shibo Li; Patrali Chatterjee; Janice Levin; Donna L. Hoffman; Sharan Jagpal; Alan Montgomery


Archive | 2012

Relatedness Need Satisfaction During Social Media Goal Pursuit: The Influence of Online Social Identity and Motivations

Thomas P. Novak; Donna L. Hoffman


Harvard Deusto Márketing y Ventas | 2012

Las comunicaciones de márketing en la era digital

Donna L. Hoffman; Thomas P. Novak


Archive | 2006

Subject Recruitment and Panel Management: Experience and Observations Based on our Work Creating eLab and eLab 2.0

Donna L. Hoffman; Tom Novak


Archive | 2000

Interpretive Stance In Inchoate Industries: Preliminary Evidence From The World Wide Web Publishing

N. Anand; Donna L. Hoffman; Thomas P. Novak


Archive | 2000

Marketin gi nHypermedi aComputer-Mediate dEnvironments: Conceptua lFoundations*

Donna L. Hoffman; Thomas P. Novak


Harvard Deusto Márketing y Ventas | 2000

Cómo conseguir clientes en la red.

Donna L. Hoffman; Thomas P. Novak

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Thomas P. Novak

University of North Carolina at Chapel Hill

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Shibo Li

Indiana University Bloomington

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