Drago Cvijanović

Exploring the Global Competitiveness of Agri-Food Sectors and Serbia's Dominant Presence: Emerging Research and Opportunities

Exploring the Global Competitiveness of Agri-Food Sectors and Serbia’s Dominant Presence: Emerging Research and Opportunities includes academic coverage and perspectives on enhancing the competitiveness of the Serbian food industry in the global marketplace. Highlighting pertinent topics such as exports, international trade, and manufacturing considerations, this book is an ideal resource for academics, researchers, graduate students, and professionals actively involved in the agri-food industry.

The role of international marketing in the process of increasing competitiveness of agricultural and food products

Countries, which have problems in the field of economic relations with aboard, usually misapply basic postulates and concepts of international marketing, as modern conceptions for achieving competitive advantage on international scale. Accordingly, this paper work researches the role of international marketing in the process of raising competitiveness of the agricultural and food products. Global marketing is facing a stronger and more complex challenge that needs faster and more subtle strategic responses. Namely, it must expect rapid changes, complex strategic situations, stricter and more unpredictable competition and changing mental maps of management, especially in regard to the affirmation of social awareness about the importance of respecting the environmental, social, political, cultural, and other components of the local market. Because the tastes, needs and consumer habits differ significantly, there is also justification for market segmentation of agri-food products.

Analiza performansi primarne poljoprivredne proizvodnje i prehrambene industrije Srbije

Poljoprivreda je jedan od stubova ekonomskog razvoja Republike Srbije, a njen znacaj za nacionalnu ekonomiju, pored ekonomske ima i socijalnu i ekolosku komponentu. Međutim, pored velikog potencijala u sektoru poljoprivredne proizvodnje koji je rezultat povoljnih klimatskih uslova, prirodnih karakteristika zemljista i raspoloživih vodnih resursa, on nije optimalno iskoriscen. Upravo zbog ovakvog potencijala poljoprivreda u Srbiji ne predstavlja obicnu privrednu granu, buduci da je u svim opstinskim ili regionalnim strategijama definisana kao jedan od strateskih pravaca razvoja. Međutim, uspesno ukljucivanje u međunarodno tržiste ogranicava nedovoljan asortiman prehrambenih proizvoda u odnosu na aktuelnu ponudu u razvijenom svetu, pri cemu je zapostavljeno istraživanje za vece iskoriscenje postojecih kapaciteta kroz uvođenja novih linija i proizvoda. Kao ogranicavajuci faktor istice se osciliranje kvaliteta tržisnih proizvoda kako zbog nepostojanja standarda tako i zbog nepostovanja i nedovoljne kontrole postojecih standarda. Takođe, sporo je prilagođavanje tržisnim kriterijumima poslovanja koji se baziraju na uvođenju savremenih sistema menadžmenta i marketinga. Nedovoljna predvidivost u poslovanju prehrambene industrije uslovljena je nepostojanjem dugorocnih ugovornih odnosa između prehrambene industrije i proizvođaca sirovina, kao i nepostojanjem tržisne integrisanosti, primarne poljoprivredne proizvodnje i industrije koja za svoj input koristi upravo poljoprivredne proizvode.