E. Reed Doke

Marketing journal hierarchies: Faculty perceptions, 1986-87

This article reviews the latest perceptions among AACSB school professionals in the field of marketing regarding journal hierarchies. With the proliferation of marketing journals during the past few years comes the need to address the relative position of all marketing journals. This study lists journal rankings using prestige and importance indices. The paper concludes with a discussion on the relative importance of journal rankings in the consideration of promotion and tenure among faculty members.

An industry analysis of developer beliefs about object-oriented systems development

Object-oriented systems development (OOSD) is a recent innovation in software development that is often cited as a viable solution to many of the ills plaguing this critical industry. However, some express doubt about the potentially over-hyped claims of OOSD. While there are many accounts of the successful application of OOSD, widespread acceptance has not been achieved, implying that OOSD may not be viewed as positively by industry as the literature would suggest.To address this dilemma, the present study examines a wide variety of specific beliefs about OOSD as provided by a survey of 150 systems developers. Using Ajzens (1988) theory of planned behavior as a foundation, an exploratory factor analysis is performed to determine which specific beliefs about OOSD are indeed salient indicators of three fundamental concepts that should influence acceptance: the usefulness of OOSD, social pressure to use OOSD, and the ease of using OOSD. The results of the study reveal that while many specific beliefs about OOSD are indeed salient indicators of these more fundamental, potentially influential factors, many other beliefs are not. This study should prove helpful to practitioners who are considering the adoption or continued use of OOSD, and to researchers who are interested in the diffusion of innovations in general

An industry survey of emerging prototype methodologies

Abstract The literature indicates that although the phased traditional systems development approach continues to be used, prototyping techniques are becoming popular. Instead of a single prototyping methodology, however, studies suggest there are several, each with its unique processes and characteristics. These developments raise important questions: which specific methodologies are being used, to what extent are they being applied, and how important are they? A mail survey of the MIS managers in Fortune 1000 firms was conducted to attempt to answer these questions. Four separate methodologies are identified and investigated. Results indicate that over 60% of the respondent organizations are prototyping; all four methodologies are very popular and seen as important to the development of information systems.

An assessment of information systems taxonomies: time to be re-evaluate?

Dramatic advances in technology, evolving organizational structures and increasing user influence are impacting the types of information systems (IS) being developed. These are not recognized adequately by existing taxonomies which tend to be incomplete, unclear, simplistic, unwieldy, inflexible or some combination of these. Fourteen models from the literature are described and discussed in light of todays myriad systems. A user-oriented two-dimensional taxonomy utilizing user type (institution or individual) and type of system support provided to the user (data, communication, information, or decision) is developed.

Cobol in an object-oriented world: a learning perspective

Although recent Internet, Java, and OO trends threaten Cobols dominance, industry will continue to need the language and its programmers for development as well as maintenance-especially once OO Cobol becomes an official standard. Thus, Cobol training remains a priority. By leveraging their existing knowledge, Cobol programmers can make a smooth transition to object oriented development and Java programming.

The Internal Consistency of Importance Ratings on Research and Service Activities Used to Evaluate Marketing Faculty

The internal consistency of multiple importance measures, elicted for 25 activities used to evaluate marketing faculty, is examined. It is concluded that reward policies are internally consistent and work to reinforce one another; further, it is suggested that confidence in past research not specifying the reward context is enhanced.

Cobol Programmers Swing with Java: Contents

In the fast-moving world of information technology, Java is now the #1 programming language. Programmers and developers everywhere need to know Java to keep pace with traditional and web-based application development. COBOL Programmers Swing with Java provides COBOL programmers a clear, easy transition to Java programming by drawing on the numerous similarities between COBOL and Java. The authors introduce the COBOL programmer to the history of Java and object-oriented (OO) programming and then dive into the details of Java syntax, always contrasting it with the parallels in COBOL. A running case study gives the reader an overall view of application development with Java, with increased functionality as new material is presented. This second edition of the acclaimed Java for the COBOL Programmer features the development of graphical user interfaces (GUIs) using the latest in Java Swing components. The clear writing style and excellent examples make the book suitable for anyone wanting to learn Java and OO programming, whether or not they have a background in COBOL.

Cobol Programmers Swing with Java: Index

In the fast-moving world of information technology, Java is now the #1 programming language. Programmers and developers everywhere need to know Java to keep pace with traditional and web-based application development. COBOL Programmers Swing with Java provides COBOL programmers a clear, easy transition to Java programming by drawing on the numerous similarities between COBOL and Java. The authors introduce the COBOL programmer to the history of Java and object-oriented (OO) programming and then dive into the details of Java syntax, always contrasting it with the parallels in COBOL. A running case study gives the reader an overall view of application development with Java, with increased functionality as new material is presented. This second edition of the acclaimed Java for the COBOL Programmer features the development of graphical user interfaces (GUIs) using the latest in Java Swing components. The clear writing style and excellent examples make the book suitable for anyone wanting to learn Java and OO programming, whether or not they have a background in COBOL.