Ebru Tümer Kabadayi

Supplier fairness as a mediating factor in the supplier performance-reseller satisfaction relationship

The study examines the role of reseller perceptions of supplier fairness in the relationships between reseller evaluations of supplier role performance components and reseller satisfaction. Specifically, reseller perceptions of supplier distributive fairness and procedural fairness are posited as key factors, mediating the effects of reseller assessments of supplier delivery performance, operational support, boundary personnel performance, and financial and sales performance on reseller satisfaction. Results of nested model comparisons using data collected from resellers in Turkey support the hypothesized mediating role of fairness perceptions. Specific relationships between supplier performance components and fairness perceptions, as well as the effects of both fairness types on reseller satisfaction, are discussed.

WHY DO CONSUMERS MAKE ONLINE SHOPPING THE EFFECT OF BIG FIVE PERSONALITY TRAITS, NARCISSISM AND SELF-ESTEEM

This research aims to investigate consumers’ personality effect in online shopping intention to deepen our understanding and extending empirical evidence. A conceptual framework was designed with Narcissism, Self-esteem and Big-five personality traits. This model was examined by using a field questionnaire with the structural equation modelling; the data were collected from 420 online shoppers. Findings revealed that narcissism, self-esteem and big five personality traits are important drivers of costumers online shopping intention. These results may assist e-retailers to increase their number of visitors if online shoppers will be provided with more accurate online store elements (web page design, transactions, products or services etc.) according to different types of personalities.

Generating and Assessing Consumer’s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness

Concerning the digitalism, globalization and competition; offering innovative products or services starts to become a critical issue for banks. Banks adapt its technological infrastructure for mobile banking applications to serve in more efficient and valuable way to their existing and potential customers. Unlike with the western countries, mobile technologies usage in developing countries have skipped lots of steps and become so popular. So for, one of the emerging market was chosen for the data collection and data were collected via internet survey with 451 participants. The effects of innovation characteristics (compatibility, ease of use, perceived usefulness, observability, perceived risk), consumer innovativeness and consumer perceived brand innovativeness on consumer innovation adoption were investigated in a holistic model. The results suggested that innovation characteristics had the most impact on consumer innovation adoption. Among these characteristics, compatibility and observability were most influential factors. Consumer innovativeness also affected adoption of innovations. However, contrary to the expectations, consumer perceived brand innovativeness’ effect on adoption was not supported. Future research directions and managerial implications were also given.

ALMAN TÜKETİCİLERİN TÜRK MALI SATIN ALMA NİYETLERİ: ÜLKE İMAJI VE TÜKETİCİ ETNOSENTRİZMİNİN ETKİLERİ ÜZERİNE BİR ARAŞTIRMA

Turkiye’nin geldigi asama ve ulasmak istedigi konum itibari ile uluslararasi pazarda rekabet gucunu koruyabilmesi icin, tuketicilerin Turk mallarina karsi tutumlarinin daha iyi anlasilmasi gerekmektedir. Bu arastirma, uluslararasi pazarlardaki tuketicilerin Turkiye’de uretilen urunlere yonelik tutumlarini sekillendiren faktorlere iliskin mevcut bilgi birikimini artirmayi hedeflemektedir. Bu hedefe yonelik olarak arastirma, Turkiye icin en onemli dis pazarlardan biri olan Almanya pazarindaki tuketicilerin zihnindeki Turkiye imajinin ve tuketicilerin etnosentrik egilimlerinin Turk mali satin alma egilimlerine etkilerini incelemeye odaklanmistir. Bu kapsamda Almanya’nin 4 farkli sehrinde toplam 405 tuketici uzerinde bir anket calismasi uygulanmistir. Analizler, Alman tuketicilerin Turkiye’nin gelismislik seviyesi ve sahip oldugu isgucu kalitesi hakkindaki inanclarinin Turk mallarina yonelik tutumlari etkiledigini ortaya koymaktadir. Sonuclar ayrica, etnosentrik egilimleri yuksek Alman tuketicilerin Turk urunlerinin iscilik, tasarim, dayaniklilik gibi ozellikleri hakkinda nispeten daha olumsuz degerlendirmeler yaptiklarini gostermistir. Tum arastirma bulgulari detaylari ile tartisilmis, gelecek arastirmalar icin oneriler sunulmustur.