Edward Cutrell

What are you looking for?: an eye-tracking study of information usage in web search

Web search services are among the most heavily used applications on the World Wide Web. Perhaps because search is used in such a huge variety of tasks and contexts, the user interface must strike a careful balance to meet all user needs. We describe a study that used eye tracking methodologies to explore the effects of changes in the presentation of search results. We found that adding information to the contextual snippet significantly improved performance for informational tasks but degraded performance for navigational tasks. We discuss possible reasons for this difference and the design implications for better presentation of search results.

Optimizing search by showing results in context

We developed and evaluated seven interfaces for integrating semantic category information with Web search results. List interfaces were based on the familiar ranked-listing of search results, sometimes augmented with a category name for each result. Category interfaces also showed page titles and/or category names, but re-organized the search results so that items in the same category were grouped together visually. Our user studies show that all Category interfaces were more effective than List interfaces even when lists were augmented with category names for each result. The best category performance was obtained when both category names and individual page titles were presented. Either alone is better than a list presentation, but both together provide the most effective means for allowing users to quickly examining search results. These results provide a better understanding of the perceptual and cognitive factors underlying the advantage of category groupings and provide some practical guidance to Web search interface designers.

What do you see when you're surfing?: using eye tracking to predict salient regions of web pages

An understanding of how people allocate their visual attention when viewing Web pages is very important for Web authors, interface designers, advertisers and others. Such knowledge opens the door to a variety of innovations, ranging from improved Web page design to the creation of compact, yet recognizable, visual representations of long pages. We present an eye-tracking study in which 20 users viewed 361 Web pages while engaged in information foraging and page recognition tasks. From this data, we describe general location-based characteristics of visual attention for Web pages dependent on different tasks and demographics, and generate a model for predicting the visual attention that individual page elements may receive. Finally, we introduce the concept of fixation impact, a new method for mapping gaze data to visual scenes that is motivated by findings in vision research.

Fast, flexible filtering with phlat

Systems for fast search of personal information are rapidly becoming ubiquitous. Such systems promise to dramatically improve personal information management, yet most are modeled on Web search in which users know very little about the content that they are searching. We describe the design and deployment of a system called Phlat that optimizes search for personal information with an intuitive interface that merges search and browsing through a variety of associative and contextual cues. In addition, Phlat supports a unified tagging (labeling) scheme for organizing personal content across storage systems (files, email, etc.). The system has been deployed to hundreds of employees within our organization. We report on both quantitative and qualitative aspects of system use. Phlat is available as a free download at http://research.microsoft.com/adapt/phlat.

Searching to eliminate personal information management

Search systems can alleviate the need to organize personal information by helping us find it no matter where we encountered it, what we remember about it, and even if we forget it exists.

Intermediated technology use in developing communities

We describe a prevalent mode of information access in low-income communities of the developing world--intermediated interactions. They enable persons for whom technology is inaccessible due to non-literacy, lack of technology-operation skills, or financial constraints, to benefit from technologies through digitally skilled users--thus, expanding the reach of technologies. Reporting the results of our ethnography in two urban slums of Bangalore, India, we present three distinct intermediated interactions: inputting intent into the device in proximate enabling, interpretation of device output in proximate translation, and both input of intent and interpretation of output in surrogate usage. We present some requirements and challenges in interface design of these interactions and explain how they are different from direct interactions. We then explain the broader effects of these interactions on low-income communities, and present some implications for design.

The good, the bad, and the random: an eye-tracking study of ad quality in web search

We investigate how people interact with Web search engine result pages using eye-tracking. While previous research has focused on the visual attention devoted to the 10 organic search results, this paper examines other components of contemporary search engines, such as ads and related searches. We systematically varied the type of task (informational or navigational), the quality of the ads (relevant or irrelevant to the query), and the sequence in which ads of different quality were presented. We measured the effects of these variables on the distribution of visual attention and on task performance. Our results show significant effects of each variable. The amount of visual attention that people devote to organic results depends on both task type and ad quality. The amount of visual attention that people devote to ads depends on their quality, but not the type of task. Interestingly, the sequence and predictability of ad quality is also an important factor in determining how much people attend to ads. When the quality of ads varied randomly from task to task, people paid little attention to the ads, even when they were good. These results further our understanding of how attention devoted to search results is influenced by other page elements, and how previous search experiences influence how people attend to the current page.

Visual snippets: summarizing web pages for search and revisitation

People regularly interact with different representations of Web pages. A person looking for new information may initially find a Web page represented as a short snippet rendered by a search engine. When he wants to return to the same page the next day, the page may instead be represented by a link in his browser history. Previous research has explored how to best represent Web pages in support of specific task types, but, as we find in this paper, consistency in representation across tasks is also important. We explore how different representations are used in a variety of contexts and present a compact representation that supports both the identification of new, relevant Web pages and the re-finding of previously viewed pages.

Mobile-izing health workers in rural India

Researchers have long been interested in the potential of ICTs to enable positive change in developing regions communities. In these environments, ICT interventions often fail because political, social and cultural forces work against the changes ICTs entail. We argue that familiar uses of ICTs for information services in these contexts are less potent than their use for persuasion and motivation in order to facilitate change. We focus on Indias rural maternal health system where health workers are employed in villages to persuade pregnant women to utilize health services. Health workers face challenges due to resistance to change in the village, and because of their limited education, training and status. These factors appear to reduce the motivation of health workers and impair their performance. For two months, we deployed short videos on mobile phones designed to persuade village women and motivate health workers. We also asked health workers to record their own videos. While our results are preliminary, they show evidence that the creation and use of videos did help (1) engage village women in dialogue, (2) show positive effects toward health worker motivation and learning, and (3) motivate key community influencers to participate in promoting the health workers.

mClerk: enabling mobile crowdsourcing in developing regions

Global crowdsourcing platforms could offer new employment opportunities to low-income workers in developing countries. However, the impact to date has been limited because poor communities usually lack access to computers and the Internet. This paper presents mClerk, a new platform for mobile crowdsourcing in developing regions. mClerk sends and receives tasks via SMS, making it accessible to anyone with a low-end mobile phone. However, mClerk is not limited to text: it leverages a little-known protocol to send small images via ordinary SMS, enabling novel distribution of graphical tasks. Via a 5-week deployment in semi-urban India, we demonstrate that mClerk is effective for digitizing local-language documents. Usage of mClerk spread virally from 10 users to 239 users, who digitized over 25,000 words during the study. We discuss the social ecosystem surrounding this usage, and evaluate the potential of mobile crowdsourcing to both deliver and derive value from users in developing regions.