Edward M. Bowden

New approaches to demystifying insight.

After a person has become stuck on a problem, they sometimes achieve a clear and sudden solution through insight--the so-called Aha! experience. Because of its distinctive experience, the origins and characteristics of insight have received considerable attention historically in psychological research. However, despite considerable progress in characterizing insight, the underlying mechanisms remain mysterious. We argue that research on insight could be greatly advanced by supplementing traditional insight research, which depends on a few complex problems, with paradigms common in other domains of cognitive science. We describe a large set of mini-insight problems to which multiple methods can be applied, together with subjective reports to identify insight problem-solving. Behavioral priming and neuroimaging methods are providing evidence about what, where, and how neural activity occurs during insight. Such evidence constrains theories of component processes, and will help to demystify insight.

Normative data for 144 compound remote associate problems.

We have developed and tested 144 compound remote associate problems. Across eight experiments, 289 participants were given four time limits (2 sec, 7 sec, 15 sec, or 30 sec) for solving each problem. This paper provides a brief overview of the problems and normative data regarding the percentage of participants solving, and mean time-to-solution for, each problem at each time limit. These normative data can be used in selecting problems on the basis of difficulty or mean time necessary for reaching a solution.

Aha! Insight experience correlates with solution activation in the right hemisphere

In one experiment, we tested for an association between semantic activation in the right hemisphere (RH) and left hemisphere (LH) and the Aha! experience when people recognize solutions to insight-like problems. The compound remote associate problems used in this experiment sometimes evoke an Aha! experience and sometimes do not. On each trial, participants (N = 44) attempted to solve these problems and, after 7 sec, named a target word, made a solution decision, and rated their insight experience of recognizing the solution. As in prior studies, the participants demonstrated more solution priming for solutions presented to the left visual field-RH (lvf-RH) than for solutions presented to the right visual field-LH (rvf-LH). As was predicted, following unsolved problems the participants showed greater priming for solutions that they rated as evoking an insight experience on the subsequent solution decision than for solutions that did not evoke an insight experience. This association was stronger for solutions presented to the lvf-RH than for those presented to the rvf-LH. These results tie the subjective experience of insight to an objective measure-semantic priming-and suggest that people have an Aha! experience in part because they already had semantic activation that could lead them to recognize the solution quickly. We believe semantic activation in both hemispheres cooperatively contributes to problem solving, but weak solution activation that contributes to the Aha! experience is more likely to occur in the RH than in the LH.

Getting the Right Idea: Semantic Activation in the Right Hemisphere May Help Solve Insight Problems

Two experiments examined hemispheric differences in information processing that may contribute to solving insight problems. We propose that right-hemisphere (RH) coarse semantic coding is more likely than left-hemisphere (LH) fine semantic coding to activate distantly related information or unusual interpretations of words, and thus more likely to activate solution-relevant information for insight problems. In Experiment 1, after trying to solve insight problems, participants read aloud solution or unrelated target words presented to the left visual field (lvf) or right visual field (rvf). Participants showed greater lvf-RH than rvf-LH priming for solutions for solved problems and priming only in the lvf-RH for unsolved problems. In Experiment 2, participants showed an lvf-RH advantage for recognizing solutions to unsolved problems. These results demonstrate that in a problem-solving context, there was greater activation of solution-relevant information in the RH than in the LH. This activation is useful for recognizing, and perhaps producing, solutions to insight problems.

Accessing relevant information during problem solving: Time constraints on search in the problem space

An experiment examines the effect of time constraints on the ability of subjects to utilize relevant information during problem solving. Previous studies found that potentially relevant information was not effectively utilized unless subjects were explicitly informed of the information’s relevance to the problem. The present study demonstrates that subjects who are not informed of the relation between relevant information and the problem are still able to access the information if allowed adequate time. These findings are interpreted within a model of problem solving that postulates search in a problem space as fundamental to the problem solving process.

The transliminal brain at rest: Baseline EEG, unusual experiences, and access to unconscious mental activity

Transliminality reflects individual differences in the threshold at which unconscious processes or external stimuli enter into consciousness. Individuals high in transliminality possess characteristics such as magical ideation, belief in the paranormal, and creative personality traits, and also report the occurrence of manic/mystic experiences. The goal of the present research was to determine if resting brain activity differs for individuals high versus low in transliminality. We compared baseline EEG recordings (eyes-closed) between individuals high versus low in transliminality, assessed using The Revised Transliminality Scale of Lange et al. (2000). Identifying reliable differences at rest between high- and low-transliminality individuals would support a predisposition for transliminality-related traits. Individuals high in transliminality exhibited lower alpha, beta, and gamma power than individuals low in transliminality over left posterior association cortex and lower high alpha, low beta, and gamma power over the right superior temporal region. In contrast, when compared to individuals low in transliminality, individuals high in transliminality exhibited greater gamma power over the frontal-midline region. These results are consistent with prior research reporting reductions in left temporal/parietal activity, as well as the desynchronization of right temporal activity in schizotypy and related schizophrenia spectrum disorders. Further, differences between high- and low-transliminality groups extend existing theories linking altered hemispheric asymmetries in brain activity to a predisposition toward schizophrenia, paranormal beliefs, and unusual experiences.

Looking for Creativity: Where Do We Look When We Look for New Ideas?

Recent work using the eye movement monitoring technique has demonstrated that when people are engaged in thought they tend to disengage from the external world by blinking or fixating on an empty portion of the visual field, such as a blank wall, or out the window at the sky. This ‘looking at nothing’ behavior has been observed during thinking that does not explicitly involve visual imagery (mind wandering, insight in problem solving, memory encoding and search) and it is associated with reduced analysis of the external visual environment. Thus, it appears to indicate (and likely facilitate) a shift of attention from external to internal stimuli that benefits creativity and problem solving by reducing the cognitive load and enhancing attention to internally evolving activation. We briefly mention some possible reasons to collect eye movement data in future studies of creativity.

Testing the principle of orthogonality in language design

Research has shown that organization plays an important role in memory. This study applies these findings to the design of a command language. The concept of orthogonality was used to maximize the internal organization of a text-editing command language. In Experiments 1 and 2, this orthogonal language was compared to an organized, but nonorthogonal, and an antiorganized language on measures of predictability, recall, and performance. Subjects in the orthogonal language condition performed better than subjects in the other conditions on all measures. In a third experiment, steps were taken to eliminate possible confounding effects of mnemonics. The orthogonal language was compared to the organized language on measures of recall and performance. Even without the aid of mnemonics, subjects in the orthogonal language condition performed better on the recall test than subjects in the organized language condition. In addition, analysis of keystroke data revealed that subjects using the orthogonal language required less time to think of appropriate commands to accomplish their tasks. General steps necessary to design an orthogonal language are discussed.

Testing the Principle of Orthogonality in Language Design (Abstract Only)

Formulating precise descriptions of human-computer interactions isa prerequisite for the principled design, implementation andevaluation of interactive systems. This paper reports an exercisein interaction specification using Foley and Van Dams (1982)multilayered method of documenting the design of a user-computerinterface. The specification was used to communicate the intendedbehaviour of a Forms Helper system from a design team to animplementation team. The ease with which the interaction could berepresented at each of Foley and Van Dams four levels ofabstraction is discussed, and recommendations are made forimproving the method in places where its guidance was unclear orinadequate. The value of the method is examined prior to adiscussion of the potential role of such specifications in thedesign and development cycle .