Edward M. Kian

Examining Media Contestation of Masculinity and Head Trauma in the National Football League

American football has long been central to the construction of masculinity in the United States. Of the multiple masculine scripts promoting professional players’ hegemonic masculine status, sacrificing one’s body for the sake of sporting glory is a key tenet. Sport journalists have traditionally used their media platform to reify this social script, an act which simultaneously promotes their own masculine capital. However, this article investigates a crack in this hegemonic system. Through a media analysis of the reporting on Aaron Rodgers’ self-withdrawal (after hitting his head) from an important National Football League (NFL) game, we argue that increasing cultural awareness as to the devastating effects of concussions, in the form of chronic traumatic encephalopathy, combined with a softening of American masculinity is beginning to permit some prominent players to distance themselves from the self-sacrifice component of sporting masculinity. Concerning concussions, we conclude major sport media are beginning to support the notion of health over a masculine warrior narrative.

England expects: English newspapers’ narratives about the English football team in the 2006 World Cup

The essence of global sports has been competition among nations at the international level. For football, arguably the world’s most popular sport, global rivalries are paramount, and every four years since 1930, it has been the World Cup that has provided this excitement. English newspaper narratives about the English men’s national football team competing in the 2006 World Cup were examined to gain insight into how English national identity was portrayed. Using a qualitative textual analysis methodology, this study drew on Anderson’s (1983) theory of the imagined community, Hobsbawm’s (1983) notion of invented traditions, and the Eliasian (1991) concept of habitus codes. Set against the contemporary trends of devolution, globalization, and a post-7/7 discourse the newspapers relied on a reductionist, essentialist construction to elicit an emotional connection with a homogenous form of English national identity. The narratives seemed designed to galvanize support for the English team through references to historic English military victories and speeches. These served to rekindle images of bygone, mythical, and imperialistic eras. The newspapers also reverted to an ‘us vs them’ invective in blaming Swedish manager, Sven-Göran Eriksson, for England’s failure to win the tournament with the ‘greatest generation’.

John Amaechi: Changing the Way Sport Reporters Examine Gay Athletes

In 2007, John Amaechi became the first former National Basketball Association (NBA) player to publicly announce he was gay. Former NBA star Tim Hardaway made a series of homophobic remarks a week later. A textual analysis was used to analyze narratives on Amaechis revelation and/or Hardaways comments published in 50 international newspapers. Four dominant themes emerged from the data. While most of these themes supported narratives that gay males remain unwelcome in mens team sports, all were challenged consistently, thus, showing the fluidity of hegemonic masculinity and the increasing societal acceptance of gays and gay lifestyles. Moreover, print media writers exhibited little homophobia and frequently called for more acceptance of gays, particularly within sport.

Homophobic and Sexist yet Uncontested: Examining Football Fan Postings on Internet Message Boards

Although a homophobic and sexist archetype of heterosexual masculinity has been thought to permeate competitive teamsport, matters have been rapidly changing. This is evident in research on openly gay athletes, attitudes among heterosexual athletes, and recent studies on decreasing homophobia among sport media content. In this research, however, we examine how some men still adhere to a homophobic and sexist masculine deposition when discussing sport on the Internet. A textual analysis was used to analyze hegemonic masculinity from a popular American football message board. Although posts related to hegemonic masculinity did not permeate the data, we found that this traditional form of masculinity was upheld through misogyny, homophobia, and the objectification of women. Thus, whereas mainstream sport media is increasingly policed for homophobia and sexism, this research shows that the anonymity of the Internet permits hegemonic masculinity to flourish in specific locations, without contestation.

A Comparison of Online Media and Traditional Newspaper Coverage of the Men's and Women's U.S. Open Tennis Tournaments

The purpose of this study was to determine any significant differences in how reporters for newspapers and online sites framed mens and womens tennis. Articles on the 2007 U.S. Open in The Los Angeles Times, The New York Times, USA Today, and online sites produced by ESPN, Fox Sports, and Sports Illustrated were examined. Results showed newspapers were more likely to minimize the athleticism of female athletes, thus strengthening hegemonic masculinity more than the newer medium of online journalism, which produced mixed results.

The Internet as a Site of Decreasing Cultural Homophobia in Association Football An Online Response by Fans to the Coming Out of Thomas Hitzlsperger

This article analyzes 5,128 comments from thirty-five prominent football fan online message boards located across the United Kingdom and 978 online comments in response to a Guardian newspaper article regarding the decision by former German international footballer, Thomas Hitzlsperger, to publicly come out as gay in January 2014. Adopting the theoretical framework of inclusive masculinity theory, the findings demonstrate almost universal inclusivity through the rejection of homophobia and frequent contestation of comments that express orthodox views. From a period of high homophobia during the 1980s and 1990s, just 2 percent of the 6,106 comments contained pernicious homophobic intent. Rather than allow for covert homophobic hate speech toward those with a different sexual orientation, 98 percent of the comments illustrate a significant decrease in cultural homophobia than was present when Justin Fashanu came out in 1990.

‘I am happy to start the conversation’: Examining sport media framing of Jason Collins’ coming out and playing in the NBA

A textual analysis examined US media framing of National Basketball Association (NBA) player Jason Collins’ coming out as the first ‘active’ gay athlete in one of the four most popular US professional men’s team sport leagues. We analyzed all articles on Collins published over a four-day period in the five most circulated US newspapers and five most trafficked USA-based sport websites after he came out publicly, and then analyzed those same publications over a three-day period following his signing with and playing for the Brooklyn Nets as an openly gay player. Journalists framed Collins’ self-outing as a landmark for US sport, noting that both sport and the USA are now far more accepting of sexual minorities. The few media members and athletes who criticized Collins or homosexuality were framed as antiquated outliers. Sports journalists continued to frame Collins as a hero after he signed with the Brooklyn Nets. Upon his return to the NBA nearly 10 months after coming out, prominent African-American basketball players and Collins’ teammates with Brooklyn were quoted as equating homophobia with racism in offering their support for Collins. Overall, media framed sport as an inclusive, accepting institution for gays, countering most previous research on homosexuality in sport media.

Sport journalists’ views on gay men in sport, society and within sport media:

In this research, interviews were conducted with 10 US newspaper sport journalists to gauge their experiences and attitudes toward issues and coverage of open and closeted gay men in sport, sport media, and within society. Concerning closeted athletes, most of these journalists are reluctant to report on athletes’ non-normative sexual orientation, even if that means a competitor could scoop them on a story about a major athlete being gay. Most of these reporters believe that US sport fans are ready for openly gay athletes in professional men’s team sports, but that locker rooms might be slower to adapt. Despite these progressive attitudes and more than 220 years of collective professional media experience, none of these journalists ever worked with a sports reporter who was openly gay to all of their colleagues. Therefore, it was not surprising that most believed sport journalism would be a challenging career for openly gay men, particularly if those individuals also did not conform to gender-normative notions of masculinity.

Flying the flag: gender and national identity in English newspapers during the 2006 World Cup

This essay analyses selected English newspapers’ gendered narratives about the English soccer team’s star player, Wayne Rooney, and the captain, David Beckham. Narratives are compared with those devoted to Rooney’s fiancée, Coleen McLoughlin, and Beckham’s wife, Victoria, who with other players’ wives and girlfriends (WAGS) travelled to Germany to support England during the 2006 World Cup. It uses textual analysis to examine how the newspapers’ gendered narratives intersected with nationalistic discourses. Theoretical insight is drawn from Connell’s theory of gender power relations. Narratives about Rooney emphasize his northern working-class roots in the construction of his hegemonic hypermasculinity and role as a ‘patriot at play,’ while narratives about McLoughlin illustrate her subordinate role. More fluid and contradictory narratives are reserved for Beckham, who is known for his more androgynous image, and his wife Victoria, whose strong influence over ‘the skipper’ challenged the traditional gender order.