Edward M. Mazze

Demand analysis for marketing decisions

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Toward a cost/utility model for social science periodicals

Abstract The fiscal pressures currently facing college and university campuses provide ample incentives for developing resource allocation models which maximize effectiveness. University libraries have not been exempt from the need to efficiently allocate stable or shrinking budget dollars. However, this objective is complicated by two factors: (a) the increasing number of scientific journals from which to choose; (b) skyrocketing production and distribution costs of printed material. This article discusses a citation-indexing model for business and related social science periodicals. The model considers journal subscription costs and value-in use to researchers.

University Planning: An Organization Model.

Abstract As the author points out, University plannign is at a fairly primitive stage of development. The University shares with other non-profit making institutions the problem of defining specific goals of measuring performance towards these goals. He analyses the difficulties of planning in the university environment and to suggest four stages of organization through which universities are likely to pass in developing planning systems.

Corporate product planning: A vector analysis approach

Abstract This article presents one approach for reviewing corporate product decisions using vector analysis. Vector analysis is a relatively little used technique in business; however, it is helpful in dealing with marketing problems involving more than two major variables. This technique is especially useful to marketing executives since it can provide information for allocating resources to each brand in the product line. The companies in which this technique may be applied share certain characteristics: all have multi-products which are substitutable and distributed nationally; all depend on marketing as an important part of their operations and all use marketing research on a regular basis.