Efosa C. Idemudia

The contributing factors of continuance usage of social media: An empirical analysis

The problem of leveraging social media for establishing and sustaining consistent policies, procedures and methods of online communication can be challenging for busy professionals. To address this issue and to contribute to the literature we develop our research model to gain a deeper upstanding of the factors that influence social media continuance usage. The theoretical background for our research model are technology acceptance model and diffusion of innovation. We collected our data from college students that are enrolled in a large public university located in North America. We analyze our data using confirmatory factor analysis and structural equation modeling. The results of our data analysis show that ease of use, usefulness, and satisfaction of social media have a positive and significant influence on social media continuance usage. Also, our results show that relative advantage, compatibility, information quality, and risk of social media have a positive influence on the usefulness of social media. We discussed the results implications for theory development and practice.

The Influence of IT-Related Beliefs on Emotional Trust for a Smartphone and Smartphone Continuance Usage: An Empirical Study

Companies and municipalities worldwide are encouraging bring your own devices (BYOD) such as smartphones to the work environment to enhance communication among all employees, job performance, system quality, product quality, and service quality. Thus, understanding factors that have direct and indirect influence on smartphone continuance usage is helpful to companies worldwide that are investing heavily on BYOD. To date, there are no published studies that have investigated both the influence of external variables (i.e. cognitive factors) and emotional trust on smartphone continuance usage. To fill this gap in the literature, the authors develop their research model. This study indicates that emotional trust in a smartphone has a positive and significant effect on smartphone continuance usage. This finding strongly supports both the theory of reasoned action and the technology acceptance model. Familiarity with a smartphone, satisfaction with a smartphone, usefulness of a smartphone’s apps/features, and smartphone functionality have a significant positive effect on emotional trust on a smartphone. The authors’ findings strongly indicate that the continuance usage of a smartphone in their daily activities and tasks involve emotion, cognition, and mental processes.

An empirical investigation of online banner ads in online market places: the cognitive factors that influence intention to click

When is an internet computer user willing to click on a banner ad? This question has been addressed from the production side, via research on algorithms and models that recommend banner ads for display, as well as a few animation studies about attention-grabbing features of internet advertisements. The research reported in this study takes a different approach by investigating factors that influence the intention to click online banner ads. The theoretical background for the online banner ad OBA model is the theory of reasoned action. By integrating intention to click, core factors from the technology acceptance model TAM, and antecedents specific to the banner ad context, that the OBA model explains the positive influence of important antecedents on the behavioural intention of web users to click online banner ads. To validate the OBA model, we collected data from college students. This study has significant implications for websites and apps developments.

A Comprehensive Summary Review of Internet Advertising and Online Market Places that Provides Detailed Insights and Understanding On What Information Systems Discipline is About

To the best of our knowledge there has been no study that has published a literature review of Internet advertising, online market places, and social e-commerce in the Information System discipline journals. Publishing such articles relating to literature reviews of online market places and Internet advertising is extremely important and essential for the following reasons: 1 to provide insights and understanding to social media and online firms on strategies that can be implemented to improve Internet revenues and click-through rates, 2 provide a comprehensive analysis of some of the most influential studies in Internet advertising and social e-commerce, 3 present some of the benefits and limitations of prior studies in Internet advertising and social e-commerce, 4 encourage scholars and researchers in all disciplines to educate and enlighten college students on what Information systems consist of, and 5 present techniques to measure the effectiveness of Internet advertising and the vast monetary value of Internet advertising.

Empirical Investigation of the Cognitive Factors that Influence the Continued Use of Smartphones by College Students Who are Using Smartphones to Participate in the Future Global Distributed Teams

Understanding the factors that influence the continuance in usage of smartphones in globally distributed teams is extremely helpful because most organizations are encouraging employees to use smartphones or bring your own device for self-advancement, job promotion, job security, performance, effectiveness, productivity, and service quality. To date, to the best of our knowledge, there are no published studies that have investigated the influence of cognitive trust and familiarity on smartphone continuance usage. The lack of knowledge relating to factors that influence smartphone continuance usage at the individual level that has the potential to enhance globally distributed teams motivated us to fill the gap in the literature, and to develop our model from the Visual Perception Theories. Our model indicates that both familiarity with a smartphone and cognitive trust in the integrity of a smartphone have a positive and significant effect on smartphone continuance usage. Also, both accessibility of smartphone and smartphone satisfaction have a positive and significant effect on cognitive trust in the integrity of a smartphone. These findings contribute to the Visual Perception Theories literature.

The online target advertising design model: a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of websites and apps

This study presents generations of digital marketing business strategy, guidelines and insights to online social media companies for how to design online target advertisements in digital market places, application development, and methods for improving click-through rates. Prior research has focused mainly on the input and process components of designing online target advertisements. Hence, there has been limited research that addresses the influence of visual display principles VDP on the output component of online target advertisement design. Motivated by this limited research, we have developed the online target advertising design OTAD model that incorporates the VDP; the theoretical background for the VDP is the visual perception theory. The OTAD model provides guidelines, insights, and IT strategies for how to effectively design online banner ads, apps, and websites for digital target advertising. Also, the OTAD model encourages designers to pay equal attention to all the components that are involved in target advertising/marketing.