Elisa Reinhardt Piedras

Estudos de recepção: estado da questão e os desafios pela frente

The researches defined as state of the art or state of the question, among several names used, apparently do not constitute a real concern among researchers in Communication. Based on the understanding that this work is not only necessary, but also urgent, this research focuses on the stricto sensu academic production about reception studies developed in the past two decades. Thesis and dissertations produced in the Graduate Programs in Communication from 1990 to 2009 were analyzed, aiming to map the theoretical and methodological scenario adopted by researchers who made efforts to understand this complex phenomenon of relations between “Media and audiences”. The results point

Estudios de recepción – Estado de la cuestión y los desafios em frente

The researches defined as state of the art or state of the question, among several names used, apparently do not constitute a real concern among researchers in Communication. Based on the understanding that this work is not only necessary, but also urgent, this research focuses on the stricto sensu academic production about reception studies developed in the past two decades. Thesis and dissertations produced in the Graduate Programs in Communication from 1990 to 2009 were analyzed, aiming to map the theoretical and methodological scenario adopted by researchers who made efforts to understand this complex phenomenon of relations between “Media and audiences”. The results point

Reception studies: state of the issue and challenges ahead

The researches defined as state of the art or state of the question, among several names used, apparently do not constitute a real concern among researchers in Communication. Based on the understanding that this work is not only necessary, but also urgent, this research focuses on the stricto sensu academic production about reception studies developed in the past two decades. Thesis and dissertations produced in the Graduate Programs in Communication from 1990 to 2009 were analyzed, aiming to map the theoretical and methodological scenario adopted by researchers who made efforts to understand this complex phenomenon of relations between “Media and audiences”. The results point

Quando o sentido cotidiano sobre os anúncios ecoa no mundo acadêmico: os anos 2000 e a ascensão da produção científica sobre a recepção da publicidade

O objetivo desta pesquisa e analisar a contribuicao dos estudos de recepcao da publicidade produzidos no Brasil nos anos 2000 (especificamente a partir das dissertacoes e teses desenvolvidas nessa perspectiva). A metodologia se ampara na pesquisa bibliografica e as categorias de analise transversal dos estudos contemplam seu contexto de producao, abordagem, enfoque dado ao processo de recepcao e ao receptor, tema, genero, meio, publico, enfoque teorico e metodos de pesquisa. Como resultados, apresenta-se o panorama da pesquisa em recepcao da publicidade desenvolvida nos anos 2000 e a discussao dos avancos e carencias nesse campo cientifico. http://dx.doi.org/10.5902/2175497713575