Elizabeth A. Gregg

A Happy Marriage: The Union of Online Instruction and Community-Based Learning.

This article explores the opportunities and challenges that university instructors and students have when completing course assignments that merge community-based learning (CBL) and online learning (OL) in sport management and athletic administration pedagogy. As online instruction continues to increase, instructors and students need to be equipped to handle its challenges while at the same time seeking to maximize the opportunities that result from the flexibility and versatility of online instructional methods. While both OL and CBL are popular pedagogical activities, strategic efforts need to be utilized to make these methods can compatible. This article identifies two sample projects that show how online instruction and community-based learning can be “married” in a joint union that will be beneficial for all involved.

A Cause without a Rebel: The Rebranding of Forrest High School

The public perception of academic institutions and their athletic programs are generally considered a prime factor in building their brand image. Maintaining a favorable institutional brand image can have a meaningful effect when conveying messages to key organizational stakeholders. Schools are to seek strategies aimed at generating positive exposure and conveying compelling messages that instill confidence in institutional stakeholders. For secondary schools, the ability to build and maintain a favorable brand image can be quite challenging. Accordingly, various factors can come into play regarding opportunities for building positive institutional brand associations and alleviating negative brand associations. This article addresses branding challenges that were experienced when a divisive school name and visible identity elements proved to be a contentious issue impacting the community. The process leading up to an institutional rebranding is presented, with specific attention to the significance of the strategic visual-identity planning process, including the implementation of the CHANGE model.

Women in Sport: Historical Perspectives

The history of women in sport in America was shaped by Victorian ideals and other belief systems prevalent during the nineteenth century. Medical experts of that era believed that intense exercise and competition could cause women to become masculine, threaten their ability to bear children, and create other reproductive health complications. Consequently, sport for women was reserved for upper-class women until the mid-twentieth century. Title IX of the Education Amendments had a significant and lasting impact on sport in America. Today, girls and women are enjoying sport at the interscholastic, intercollegiate, and professional levels comparable with their male counterparts.

Purposeful pedaling: analyzing MS 150 participant behavior

Purpose – The purpose of this paper is to explore factors affecting participant awareness, attraction, and attachment to the National Multiple Sclerosis Society’s (NMSS) MS 150 PGA Tour Cycle to the Shore charitable bike ride utilizing the Psychological Continuum Model (PCM) developed by Funk and James. In addition, the authors sought to outline variables sport organizations can use to predict donor behavior. Design/methodology/approach – Data for this project were derived from an electronic survey distributed to race participants and was analyzed in SPSS® software. Regression analysis was employed. Findings – The findings support previous research employing the PCM; wherein social situational variables have the greatest influence on the relational significance of hedonic and dispositional needs in attraction and attachment to sporting events. The work supports the inclusion of communities as an additional attachment outcome. Practical implications – In all, 92 percent of riders were informed about the ev...