Elizabeth Shove

Beyond the ABC: Climate Change Policy and Theories of Social Change

In this short and deliberately provocative paper I reflect on what seems to be a yawning gulf between the potential contribution of the social sciences and the typically restricted models and concepts of social change embedded in contemporary environmental policy in the UK, and in other countries too. As well as making a strong case for going beyond what I refer to as the dominant paradigm of ‘ABC’—attitude, behaviour, and choice—I discuss the attractions of this model, the blind spots it creates, and the forms of governance it sustains. This exercise provides some insight into why so much relevant social theory remains so marginalised, and helps identify opportunities for making better use of existing intellectual resources.

Consumers, producers and practices: understanding the invention and reinvention of Nordic Walking

The idea that artifacts are acquired and used in the course of accomplishing social practices has important implications for theories of consumption and innovation. From this point of view, it is not enough to show that goods are symbolically and materially positioned, mediated and filtered through existing cultures and conventions. Twisting the problem around, the further challenge is to explain how practices change and with what consequence for the forms of consumption they entail. In this article, we suggest that new practices like Nordic walking, a form of ‘speed walking’ with two sticks, arise through the active and ongoing integration of images, artifacts and forms of competence, a process in which both consumers and producers are involved. While it makes sense to see Nordic walking as a situated social practice, such a view makes it difficult to explain its growing popularity in countries as varied as Japan, Norway and the USA. In addressing this issue, we conclude that practices and associated cultures of consumption are always ‘homegrown’. Necessary and sometimes novel ingredients (including images and artifacts) may circulate widely, but they are always pieced together in a manner that is informed by previous and related practice. What looks like the diffusion of Nordic walking is therefore better understood as its successive, but necessarily localized, (re)invention. In developing this argument, we explore some of the consequences of conceptualizing consumption and consumer culture as the outcome of meaningful social practice.

Social exclusion, mobility and access

Much of the literature on social exclusion ignores its ‘spatial’ or ‘mobility’ related aspects. This paper seeks to rectify this by examining the mobile processes and infrastructures of travel and transport that engender and reinforce social exclusion in contemporary societies. To the extent to which this issue is addressed, it is mainly organized around the notion of ‘access’ to activities, values and goods. This paper examines this discourse in some detail. It is argued that there are many dimensions of such access, that improving access is a complex matter because of the range of human activities that might need to be ‘accessed’, that in order to know what is to be accessed the changing nature of travel and communications requires examination, and that some dimensions of access are only revealed through changes in the infrastructure that ‘uncover’ previously hidden social exclusions. Claims about access and socio-spatial exclusion routinely make assumptions about what it is to participate effectively in society. We turn this question around, also asking how mobilities of different forms constitute societal values and sets of relations, participation in which may become important for social inclusion. This paper draws upon an extensive range of library, desk and field research to deal with crucial issues relating to the nature of a fair, just and mobile society.

Debating the future of comfort: environmental sustainability, energy consumption and the indoor environment

Vast quantities of energy are consumed in heating and cooling to provide what are now regarded as acceptable standards of thermal comfort. In the UK as in a number of other countries, there is a real danger that responses in anticipation of global warming and climate change – including growing reliance on air-conditioning – will increase energy demand and CO2 emissions even further. This is an appropriate moment to reflect on the history and future of comfort, both as an idea and as a material reality. Based on interviews and discussions with UK policy makers and building practitioners involved in specifying and constructing what will become the indoor environments of the future, four possible scenarios are identified each with different implications for energy and resource consumption. By actively promoting debate about the indoor environment and associated ways of life, it may yet be possible to avoid becoming locked into social and technical trajectories that are ultimately unsustainable. The aim of th...Vast quantities of energy are consumed in heating and cooling to provide what are now regarded as acceptable standards of thermal comfort. In the UK as in a number of other countries, there is a real danger that responses in anticipation of global warming and climate change – including growing reliance on air-conditioning – will increase energy demand and CO2 emissions even further. This is an appropriate moment to reflect on the history and future of comfort, both as an idea and as a material reality. Based on interviews and discussions with UK policy makers and building practitioners involved in specifying and constructing what will become the indoor environments of the future, four possible scenarios are identified each with different implications for energy and resource consumption. By actively promoting debate about the indoor environment and associated ways of life, it may yet be possible to avoid becoming locked into social and technical trajectories that are ultimately unsustainable. The aim of this paper is to inspire and initiate just such a discussion through demonstrating that comfort is a highly negotiable socio-cultural construct. e.shove@lancaster.ac.uk E-mail: heather.chappells@tiscali.co.uk

Gaps, barriers and conceptual chasms: theories of technology transfer and energy in buildings

Analyses of the potential for energy conservation typically begin with estimates of technical opportunity. The first step is to assess energy savings which might be achieved by the adoption of economically worthwhile measures and technologies. Framed in these terms, the task is one of technology transfer : of closing the gap between current practice and recognised technical potential. The trouble is that the practical application of energy efficient technologies seems to be impeded by what are routinely referred to as non technical barriers. The conventional view is thus one in which social obstacles inhibit the realisation of proven technical potential. This familiar logic depends upon a strong conceptual distinction between the social, on the one hand, and the technical, on the other. But does it make sense to talk of technical potential in the abstract ? If we question the notion of pure technical potential, we must also reconsider theories of technology transfer. Do people really have technologies transferred upon them ? Questions about the nature of technical change in turn lead us to review the conceptual status of the gaps and barriers which dominate discussion of energy efficiency. Drawing upon ideas from the sociology of science and technology and on recent research funded by Britains Economic and Social Research Council, this paper unpacks conventional beliefs about the diffusion of energy efficient technologies and develops an alternative model which acknowledges the social structuring of technical innovation.

What is energy for?:social practice and energy demand

Energy has an ambivalent status in social theory, variously figuring as a driver or an outcome of social and institutional change, or as something that is woven into the fabric of society itself. In this article the authors consider the underlying models on which different approaches depend. One common strategy is to view energy as a resource base, the management and organization of which depends on various intersecting systems: political, economic and technological. This is not the only route to take. The authors develop an alternative approach, viewing energy supply and energy demand as part of the ongoing reproduction of bundles and complexes of social practice. In articulating and comparing these two positions they show how social-theoretical commitments influence the ways in which problems like those of reducing carbon emissions are framed and addressed. Whereas theories of practice highlight basic questions about what energy is for, these issues are routinely and perhaps necessarily obscured by those who see energy as an abstract resource that structures or that is structured by a range of interlocking social systems.

Product, Competence, Project and Practice DIY and the dynamics of craft consumption

Studies of ordinary (as distinct from spectacular) forms of consumption have generated new questions and new ways of thinking about mechanisms and processes of change and about the conceptual status of consumer goods. No longer exclusively framed as semiotic resources deployed in the expression and reproduction of identities and social relations, products are increasingly viewed as essential ingredients in the effective accomplishment of everyday life. In this article, we examine the recursive relation between products, projects and practices with reference to do-it-yourself (DIY) and home improvement — an important area of craft consumption and a field in which consumers are actively and creatively engaged in integrating and transforming complex arrays of material goods. Interviews with DIY practitioners and retailers point to a circuit of interdependent relations between the hardware of consumption (tools, materials, etc.); distributions of competence (between humans and non-humans); the emergence of consumer projects and, with them, new patterns of demand. In elaborating on these practical and theoretical linkages we develop an analysis of the material dynamics of craft consumption that bridges approaches rooted in science studies, material culture and consumption.

Explaining Showering: A Discussion of the Material, Conventional, and Temporal Dimensions of Practice:

This article considers the increasing popularity of showering in the UK. We use this case as a means of exploring some of the dimensions and dynamics of everyday practice. Drawing upon a range of documentary evidence, we begin by sketching three possible explanations for the current constitution of showering as a private, increasingly resource-intensive routine. We begin by reviewing the changing infrastructural, technological, rhetorical and moral positioning of showering. We then consider how the multiple and contingent constituents of showering are arranged and re-arranged in and through the practice itself. In taking this approach, we address a number of more abstract questions about the relation between practices, technologies and infrastructures and about what these relationships mean for the fixity and fluidity of ordinary routines and for associated patterns of consumption. The result is a method that allows us to analyse the ways in which material cultures and conventions are reproduced and transformed. This has practical implications for those seeking to contain the environmental consequences of resource-intensive practices.

Defrosting the Freezer: From Novelty to Convenience A Narrative of Normalization

This article examines the ‘normalization’ of the British freezer. It defines three phases in this process: an initial period oriented around the utility of preserving home produce; a second stage marked by the development of a frozen food infrastructure and the establishment of the freezer as a part of the efficient domestic economy; and a third subtle but significant redefinition of the primary benefits of freezing in terms of convenience. Cast in their new role as ‘time machines’, freezers are sold as a means of managing contemporary pressures associated with the scheduling and co-ordination of domestic life. At one level, this is a story of the gradual acceptance of a relatively standardized object. Yet this narrative suggests that the freezer’s promised benefits and functions change along the way. Developing this point, we argue that the normalization of the chameleon-like freezer can only be understood in the context of similarly changing systems of food provisioning, patterns of domestic practice and allied technological devices.

Efficiency and Consumption: Technology and Practice

It is probably true that energy policy has paid more attention to resources and resource efficiencies than to overall consumption. Partly because of this, more needs to be done to conceptualise the dynamics of consumer demand. In this article I take stock of what sociological theories of consumption, technology and practice might contribute to energy and environmental policy. Recent research on a) the future of comfort and b) sustainable domestic technology is used to illustrate and elaborate on the part that technical systems (efficient and otherwise) play in redefining concepts of service and thereby structuring patterns of resource consumption.