Emanuel Moser

Planning Approach for Designing and Evaluating Product and Production Adaptations to Local Market Conditions

A company’s success depends more than ever on its strategic, international dimension and its global presence. Another key factor for the success of a company lies in the extent to which the product portfolios take account of the demands of local markets. Growing prosperity, demographic change as well as increasing international competitive pressure urge companies to adapt products and its production systems. The advantages of the planning approach depicted in this paper are to be found in shorter planning times, shorter time-to-market and the opportunity to suggest a decision at the beginning of the product engineering process regarding a product and production system alternative. The consideration of local production capacities, the analysis of possible production costs of different production systems and the consideration of factors of uncertainty (number of units, costs, etc.) of future planning periods present a huge challenge.