Emily Johnson

Refreshing Your Knowledge

Gender-exploitative projects are projects or actions, which take advantage of inequitable gender norms and existing imbalances in power. Often they privilege men over women (or vice versa) and perpetuate and deepen gender inequality. Example:  A condom ad that portrays men as sexually aggressive or promiscuous exploits harmful norms related to men’s sexuality in order to sell condoms.  Project that expects women to participate in time-intensive development activities without compensation or direct benefit to themselves.