Emmanuelle Reuter

Innovative Geschäftsmodelle – Die Sicht des Managements

Dieser Beitrag prasentiert die Ergebnisse einer explorativen Unternehmer- und Managerbefragung zu den wichtigsten Rahmenbedingungen als Treiber neuer Geschaftsmodelle sowie zu den Eigenschaften innovativer Geschaftsmodelle. Die Resultate zeigen, dass Geschaftsmodellinnovation unbestritten als Prioritat auf hochster Hierarchieebene anzusiedeln ist.

Quantitative methods in Strategy-as-Practice Research

While most of the prior work in the Strategy as Practice research has been conceptual or qualitative in nature, there would be major potential in researching strategy practices also quantitatively. There are a number of different benefits that could be gained in comparison to a solely qualitative research orientation. Expanding the use of quantitative methods in studying strategy practices would further lead to the development and validation constructs for the study of strategy practices, verification of the applicability of the results across different contexts, and, as a whole, more effective accumulation of the empirical evidence. Moreover, innovative quantitative methods could also lead to the emergence of novel insights that might not be achievable with purely qualitative research designs. Despite the scarcity of quantitative research on strategy practices, there is extensive research in closely related research streams that one can build on. In particular, prior research on top management teams, middle management, strategic decision-making, strategic consensus, and strategic issues and initiatives provide in this respect important pillars on which to build ones own research on strategy practices.