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Erika Matulich

University of Tampa

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Publication

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Archive | 2015

Cause-Brand Alliances: Consumers Purchase Cause-Related Products to Feel Good!

Barbara Lafferty; Erika Matulich; Diana L. Haytko

With the increase in not-for-profit and cause-related marketing activities, researchers have turned their focus to identifying reasons why people might support charitable causes and under what circumstances consumers might be more likely to buy a product partnered with a particular cause (e.g., Barone, Miyazaki, and Taylor, 2000; Cunningham and Cushing, 1993; Lafferty, Goldsmith, and Hult, 2004).

Marketing Education Review | 2008

Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners

Erika Matulich; Raymond Papp; Diana L. Haytko

Journal of International Business Studies | 2000

The Influence of Triad Nations' Environments on Price-Quality Product Strategies and MNC Performance

Lance Eliot Brouthers; Steve Werner; Erika Matulich

Journal of Business & Economics Research | 2011

Building Customer Value And Profitability With Business Ethics

Robert C. McMurrian; Erika Matulich

Journal of College Teaching & Learning | 2011

Teach Me In The Way I Learn: Education And The Internet Generation

Russell Baker; Erika Matulich; Raymond Papp

Journal of international business research | 2012

An International Look at Attitude towards Advertising, Brand Considerations, and Market Expertise: United States, China, and India

Heather Hilliard; Erika Matulich; Diana L. Haytko; Hemant Rustogi

Journal of College Teaching & Learning | 2011

To Learn Or Not To Learn: The Effect Of Educational Technology On Learning In Accounting Courses

Barbara Lippincott; Erika Matulich; Karen Squires

Journal of College Teaching & Learning | 2011

Classroom Instructional Technology: Options For Securing Equipment

Charles Skipton; Erika Matulich

Journal of Business Case Studies | 2011

What A Dog Fight! TKO: Pets.com

Erika Matulich; Karen Squires

American Journal of Business Education | 2011

Printing on Paper: Costly Nuisance or Pedagogical Imperative?.

Pranjal Gupta; Erika Matulich; Baris Yalabik

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Diana L. Haytko

Missouri State University

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Raymond Papp

University of Tampa

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Robert C. McMurrian

University of Tampa

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Charles Skipton

University of Tampa

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Karen Squires

University of Tampa

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Barbara Lippincott

University of Tampa

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Charles M. Hermans

Missouri State University

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John Stepro

University of Tampa

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Kevin J. Shanahan

New Mexico State University

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Lance Eliot Brouthers

Kennesaw State University

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