Eun-Kyong Choi

Social Media Marketing: Applying the Uses and Gratifications Theory in the Hotel Industry

The purpose of this study was to examine the gratification factors that increase user satisfaction of hotels’ Facebook pages and to determine how user satisfaction affects visit intention to a hotel by applying the uses and gratifications (U&G) theory. Using structural equation modeling, this study suggested three gratifications of information, convenience, and self-expression serve as antecedents for user satisfaction with the hotel’s Facebook page, but two gratifications of entertainment and social interaction did not significantly affect user satisfaction with the hotel’s Facebook page. The results of the study also showed a positive relationship between user satisfaction with a hotel’s Facebook page and intention to stay at that hotel in the future. The findings of this study provide theoretical contributions by extending the application of the U&G theory to hotels Facebook usage and these results can guide hotel companies toward improving their Facebook pages in order to meet the users’ needs.

Effects of Perceived Quality and Perceived Value of Campus Foodservice on Customer Satisfaction: Moderating Role of Gender

Abstract This study investigated the effects of gender, perceived quality and perceived value of campus foodservice on customer satisfaction. A total of 346 participants were surveyed at a large, public university in the Southwest United States. The relationships among three latent constructs (perceived quality, perceived value, and customer satisfaction) were measured using structural equation modeling. The findings showed that both perceived quality and perceived value had significant effects on customer satisfaction. Furthermore, gender had a significant moderating role on the relationship between perceived quality and perceived value.

Research Activity at the Annual Graduate Student Research Conference in Hospitality & Tourism

This study seeks to find: (a) the level and influence of support students receive to attend a graduate student research conference in hospitality and tourism, and (b) what they do as the next step with the research they present at the conference (publish, continue working on the project, or terminate research). A total of 110 attendees at the 14th Annual Graduate Student Research Conference in Hospitality & Tourism in Las Vegas, Nevada were surveyed. There is a significant positive relationship between presenting a conference paper and later submitting journal publications, with doctoral students having more intention than masters students to publish the material they presented at the graduate conference.

The Impact of Perceived Service and Food Quality on Behavioral Intentions in Continuing Care Retirement Communities: A Mediating Effect of Satisfaction

This study examined relationships among service quality, food quality, satisfaction, and behavioral intention regarding dining experiences in continuing care retirement communities in the United States. Specifically, the effects of service quality and food quality on residents’ satisfaction and behavioral intentions were investigated. Overall, the results of this study indicated that both service and food quality have positive impacts on residents’ satisfaction. However, only food quality positively influenced behavioral intention. This implies that service quality did not have a direct impact on behavioral intention. However, service quality influenced behavioral intention by mediating residents’ satisfaction. Practical implications based on the findings were also discussed.

A Study on the Relationships among Training Motivation Factors, Employees' Training Satisfaction, and Job Satisfaction in Foodservice Operations

직원교육은 직원들의 직무 수행도를 높여 줄 뿐만 아니라, 직원 스스로 자기개발을 하도록 도와주며 기업에서는 장기적인 수익을 위한 투자가 될 수 있다. 따라서, 직원교육을 받은 직원들의 훈련동기요인은 무엇이며 교육만족도에 어떠한 영향을 미치고 교육만족도는 직무만족도에 어떤 영향이 있는지에 대한 실증적 연구가 필요하다. 따라서 본 연구는 외식업 종사자들의 인구통계학적인 특성에 따른 교육만족도의 차이를 알아보고, 훈련동기요인을 규명하며 교육만족도와 직무만족도 간의 관계를 규명하고자 수행되었다. 미 동남부 지역 15개의 레스토랑의 종사자들을 대상으로 설문조사를 실시하여, 192개의 유효한 데이터를 분석한 결과 훈련동기요인으로는 두 개의 ``Intrinsic Motivation`` 과 ``Extrinsic Motivation``으로 추출되었으며, 이 두 개의 요인 모두 훈련만족도에 유의한 영향을 끼치며, 특히 Extrinsic Motivation이 교육만족도에 더 큰 영향을 끼침을 알 수 있었다. 이어 실시한 단순회귀분석 결과, 직원들의 교육만족도는 직무만족도에 긍정적 영향을 끼치고 있음을 알 수 있었다. 따라서 본 연구는 직원교육에 있어서 다양한 측면의 훈련 동기를 고려하고 직원 교육에 대한 만족이 직원들의 직무 만족에도 영향을 끼침을 고려하여 설계해야 함을 제안하였다.