Evan Weingarten

From primed concepts to action: A meta-analysis of the behavioral effects of incidentally presented words

A meta-analysis assessed the behavioral impact of and psychological processes associated with presenting words connected to an action or a goal representation. The average and distribution of 352 effect sizes (analyzed using fixed-effects and random-effects models) was obtained from 133 studies (84 reports) in which word primes were incidentally presented to participants, with a nonopposite control group, before measuring a behavioral dependent variable. Findings revealed a small behavioral priming effect (dFE = 0.332, dRE = 0.352), which was robust across methodological procedures and only minimally biased by the publication of positive (vs. negative) results. Theory testing analyses indicated that more valued behavior or goal concepts (e.g., associated with important outcomes or values) were associated with stronger priming effects than were less valued behaviors. Furthermore, there was some evidence of persistence of goal effects over time. These results support the notion that goal activation contributes over and above perception-behavior in explaining priming effects. In summary, theorizing about the role of value and satisfaction in goal activation pointed to stronger effects of a behavior or goal concept on overt action. There was no evidence that expectancy (ease of achieving the goal) moderated priming effects. (PsycINFO Database Record

Assortment Variety: Too Much of a Good Thing?

Purpose – The purpose of this chapter is to examine the connection between actual variety (the number of stock-keeping units (SKUs)) and amount of useable variety that the consumer perceives. The optimal combination for a retailer is to offer an assortment that maximizes the perceived assortment variety while minimizing the perceived inter-item complexity. Both measures are a function of the actual variety offered in an assortment but other factors such as attribute structure of the individual items, assortment organization, and individual differences can alter the way the actual variety is perceived.Design/methodology/approach – The main methodology used in the chapter is a comprehensive, critical literature review of the empirical research on the topic.Findings – We find that while assortments with a large number of SKUs are desirable for attracting consumers to the category, too large assortments can result in consumer frustration and confusion. On the other hand, when assortments are small, the perceived variety or attention to the category may be limited.Value/originality – Our review shows ways a retailer can adapt to these challenges. First, we show that assortments are viewed in stages. In the first stage, high perceptions of variety are beneficial. When assortments are small, increasing perceived variety can be accomplished by increasing the number of subcategories within the assortment, adding in packaging cues, or using other emotional affective descriptors to further define options within the assortment. In the second or choice stage, too much variety can increase perceived complexity. Perceived complexity at this stage can be reduced by simplifying the complexity of the individual items within the assortment by increasing alignability of attributes, using a simplifying external organizational structure for the assortment, or helping consumers learn their preference.

Living in the Past, Present, and Future: Measuring Temporal Orientation with Language.

Temporal orientation refers to individual differences in the relative emphasis one places on the past, present, or future, and it is related to academic, financial, and health outcomes. We propose and evaluate a method for automatically measuring temporal orientation through language expressed on social media. Judges rated the temporal orientation of 4,302 social media messages. We trained a classifier based on these ratings, which could accurately predict the temporal orientation of new messages in a separate validation set (accuracy/mean sensitivity = .72; mean specificity = .77). We used the classifier to automatically classify 1.3 million messages written by 5,372 participants (50% female; ages 13-48). Finally, we tested whether individual differences in past, present, and future orientation differentially related to gender, age, Big Five personality, satisfaction with life, and depressive symptoms. Temporal orientations exhibit several expected correlations with age, gender, and Big Five personality. More future-oriented people were older, more likely to be female, more conscientious, less impulsive, less depressed, and more satisfied with life; present orientation showed the opposite pattern. Language-based assessments can complement and extend existing measures of temporal orientation, providing an alternative approach and additional insights into language and personality relationships.

Extracting Human Temporal Orientation from Facebook Language.

People vary widely in their temporal orientation—how often they emphasize the past, present, and future—and this affects their finances, health, and happiness. Traditionally, temporal orientation has been assessed by self-report questionnaires. In this paper, we develop a novel behavior-based assessment using human language on Facebook. We first create a past, present, and future message classifier, engineering features and evaluating a variety of classification techniques. Our message classifier achieves an accuracy of 71.8%, compared with 52.8% from the most frequent class and 58.6% from a model based entirely on time expression features. We quantify a users’ overall temporal orientation based on their distribution of messages and validate it against known human correlates: conscientiousness, age, and gender. We then explore social scientific questions, finding novel associations with the factors openness to experience, satisfaction with life, depression, IQ, and one’s number of friends. Further, demonstrating how one can track orientation over time, we find differences in future orientation around birthdays.

Does Ease Mediate the Ease-of-Retrieval Effect? A Meta-Analysis

A wealth of literature suggests individuals use feelings in addition to facts as sources of information for judgment. This paper focuses on a manipulation in which participants list either a few or many examples of a given type, and then make a judgment. Instead of using the number of arguments or evidence strength, participants are hypothesized to use the subjective ease of generating examples as the primary input to judgment. This result is commonly called the ease-of-retrieval effect, and the feeling of ease is typically assumed to mediate the effect. We use meta-analytic methods across 142 papers, 263 studies, and 582 effect sizes to assess the robustness of the ease-of-retrieval effect, and whether or not the effect is mediated by subjective ease. On average, the standard few-versus-many manipulation exhibits a medium-sized effect. In experimental conditions designed to replicate the standard effect, about a third to half of the total effect is mediated by subjective ease. This supports the standard explanation, but suggests that other mediators are present. Further, we find evidence of publication bias that reduces the standard effect by up to 1 third. We also find that (a) moderator manipulations that differ from the standard manipulation lead to smaller, often reversed effects that are not as strongly mediated by ease, (b) several manipulations of theory-based moderators (e.g., polarized attitudes, misattribution) yield strong theory-consistent effects, (c) method-based moderators have little or no effects on the results, and (d) the mediation results are robust with respect to assumptions about error structure.