Evgeniy Gabrilovich

Knowledge vault: a web-scale approach to probabilistic knowledge fusion

Recent years have witnessed a proliferation of large-scale knowledge bases, including Wikipedia, Freebase, YAGO, Microsofts Satori, and Googles Knowledge Graph. To increase the scale even further, we need to explore automatic methods for constructing knowledge bases. Previous approaches have primarily focused on text-based extraction, which can be very noisy. Here we introduce Knowledge Vault, a Web-scale probabilistic knowledge base that combines extractions from Web content (obtained via analysis of text, tabular data, page structure, and human annotations) with prior knowledge derived from existing knowledge repositories. We employ supervised machine learning methods for fusing these distinct information sources. The Knowledge Vault is substantially bigger than any previously published structured knowledge repository, and features a probabilistic inference system that computes calibrated probabilities of fact correctness. We report the results of multiple studies that explore the relative utility of the different information sources and extraction methods.

Wikipedia-based semantic interpretation for natural language processing

Adequate representation of natural language semantics requires access to vast amounts of common sense and domain-specific world knowledge. Prior work in the field was based on purely statistical techniques that did not make use of background knowledge, on limited lexicographic knowledge bases such as WordNet, or on huge manual efforts such as the CYC project. Here we propose a novel method, called Explicit Semantic Analysis (ESA), for fine-grained semantic interpretation of unrestricted natural language texts. Our method represents meaning in a high-dimensional space of concepts derived from Wikipedia, the largest encyclopedia in existence. We explicitly represent the meaning of any text in terms of Wikipedia-based concepts. We evaluate the effectiveness of our method on text categorization and on computing the degree of semantic relatedness between fragments of natural language text. Using ESA results in significant improvements over the previous state of the art in both tasks. Importantly, due to the use of natural concepts, the ESA model is easy to explain to human users.

Newsjunkie: providing personalized newsfeeds via analysis of information novelty

We present a principled methodology for filtering news stories by formal measures of information novelty, and show how the techniques can be usedto custom-tailor news feeds based on information that a user has already reviewed. We review methods for analyzing novelty and then describe Newsjunkie, a system that personalizes news for users by identifying the novelty of stories in the context of stories they have already reviewed. Newsjunkie employs novelty-analysis algorithms that represent articles as words and named entities. The algorithms analyze inter-andintra-document dynamics by considering how information evolves over timefrom article to article, as well as within individual articles. We review the results of a user study undertaken to gauge the value of the approachover legacy time-based review of newsfeeds, and also to compare the performance of alternate distance metrics that are used to estimate the dissimilarity between candidate new articles and sets of previously reviewed articles.

Text categorization with many redundant features: using aggressive feature selection to make SVMs competitive with C4.5

Text categorization algorithms usually represent documents as bags of words and consequently have to deal with huge numbers of features. Most previous studies found that the majority of these features are relevant for classification, and that the performance of text categorization with support vector machines peaks when no feature selection is performed. We describe a class of text categorization problems that are characterized with many redundant features. Even though most of these features are relevant, the underlying concepts can be concisely captured using only a few features, while keeping all of them has substantially detrimental effect on categorization accuracy. We develop a novel measure that captures feature redundancy, and use it to analyze a large collection of datasets. We show that for problems plagued with numerous redundant features the performance of C4.5 is significantly superior to that of SVM, while aggressive feature selection allows SVM to beat C4.5 by a narrow margin.

Concept-Based Information Retrieval Using Explicit Semantic Analysis

Information retrieval systems traditionally rely on textual keywords to index and retrieve documents. Keyword-based retrieval may return inaccurate and incomplete results when different keywords are used to describe the same concept in the documents and in the queries. Furthermore, the relationship between these related keywords may be semantic rather than syntactic, and capturing it thus requires access to comprehensive human world knowledge. Concept-based retrieval methods have attempted to tackle these difficulties by using manually built thesauri, by relying on term cooccurrence data, or by extracting latent word relationships and concepts from a corpus. In this article we introduce a new concept-based retrieval approach based on Explicit Semantic Analysis (ESA), a recently proposed method that augments keyword-based text representation with concept-based features, automatically extracted from massive human knowledge repositories such as Wikipedia. Our approach generates new text features automatically, and we have found that high-quality feature selection becomes crucial in this setting to make the retrieval more focused. However, due to the lack of labeled data, traditional feature selection methods cannot be used, hence we propose new methods that use self-generated labeled training data. The resulting system is evaluated on several TREC datasets, showing superior performance over previous state-of-the-art results.

A Review of Relational Machine Learning for Knowledge Graphs

Relational machine learning studies methods for the statistical analysis of relational, or graph-structured, data. In this paper, we provide a review of how such statistical models can be “trained” on large knowledge graphs, and then used to predict new facts about the world (which is equivalent to predicting new edges in the graph). In particular, we discuss two fundamentally different kinds of statistical relational models, both of which can scale to massive data sets. The first is based on latent feature models such as tensor factorization and multiway neural networks. The second is based on mining observable patterns in the graph. We also show how to combine these latent and observable models to get improved modeling power at decreased computational cost. Finally, we discuss how such statistical models of graphs can be combined with text-based information extraction methods for automatically constructing knowledge graphs from the Web. To this end, we also discuss Googles knowledge vault project as an example of such combination.

Robust classification of rare queries using web knowledge

We propose a methodology for building a practical robust query classification system that can identify thousands of query classes with reasonable accuracy, while dealing in real-time with the query volume of a commercial web search engine. We use a blind feedback technique: given a query, we determine its topic by classifying the web search results retrieved by the query. Motivated by the needs of search advertising, we primarily focus on rare queries, which are the hardest from the point of view of machine learning, yet in aggregation account for a considerable fraction of search engine traffic. Empirical evaluation confirms that our methodology yields a considerably higher classification accuracy than previously reported. We believe that the proposed methodology will lead to better matching of online ads to rare queries and overall to a better user experience.

Optimizing relevance and revenue in ad search: a query substitution approach

The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of selecting these ads so that they are both relevant to the queries and profitable to the search engine, showing that optimizing ad relevance and revenue is not equivalent. Selecting the best ads that satisfy these constraints also naturally incurs high computational costs, and time constraints can lead to reduced relevance and profitability. We propose a novel two-stage approach, which conducts most of the analysis ahead of time. An offine preprocessing phase leverages additional knowledge that is impractical to use in real time, and rewrites frequent queries in a way that subsequently facilitates fast and accurate online matching. Empirical evaluation shows that our method optimized for relevance matches a state-of-the-art method while improving expected revenue. When optimizing for revenue, we see even more substantial improvements in expected revenue.

Online expansion of rare queries for sponsored search

Sponsored search systems are tasked with matching queries to relevant advertisements. The current state-of-the-art matching algorithms expand the users query using a variety of external resources, such as Web search results. While these expansion-based algorithms are highly effective, they are largely inefficient and cannot be applied in real-time. In practice, such algorithms are applied offline to popular queries, with the results of the expensive operations cached for fast access at query time. In this paper, we describe an efficient and effective approach for matching ads against rare queries that were not processed offline. The approach builds an expanded query representation by leveraging offline processing done for related popular queries. Our experimental results show that our approach significantly improves the effectiveness of advertising on rare queries with only a negligible increase in computational cost.

From data fusion to knowledge fusion

The task of data fusion is to identify the true values of data items (e.g., the true date of birth for Tom Cruise) among multiple observed values drawn from different sources (e.g., Web sites) of varying (and unknown) reliability. A recent survey [20] has provided a detailed comparison of various fusion methods on Deep Web data. In this paper, we study the applicability and limitations of different fusion techniques on a more challenging problem: knowledge fusion. Knowledge fusion identifies true subject-predicate-object triples extracted by multiple information extractors from multiple information sources. These extractors perform the tasks of entity linkage and schema alignment, thus introducing an additional source of noise that is quite different from that traditionally considered in the data fusion literature, which only focuses on factual errors in the original sources. We adapt state-of-the-art data fusion techniques and apply them to a knowledge base with 1.6B unique knowledge triples extracted by 12 extractors from over 1B Web pages, which is three orders of magnitude larger than the data sets used in previous data fusion papers. We show great promise of the data fusion approaches in solving the knowledge fusion problem, and suggest interesting research directions through a detailed error analysis of the methods.