Fahri Unsal

Health information privacy and e-healthcare

E-healthcare offers tremendous benefits to healthcare stakeholders. Nonetheless, that very same technology poses unprecedented challenges to patient and consumer privacy. While technology itself may resolve some security concerns through encryption and other control mechanisms, privacy issues are too critical to be left to technological resolutions alone. Furthermore, industry self-regulation efforts have not allayed the fears of privacy advocates nor staved off efforts to increase government regulation of privacy interests. This article examines the challenges of health information privacy from ethical, legal and technological perspectives.

Impact of Internet on financial services industry: a case study of on‐line investing

Outlines the internet’s contribution to the US economy with particular reference to the growth of online investing since 1994. Presents a study of the factors leading to this growth and its impact on the industry. Tabulates the market shares and stock commissions of the top ten online brokers, discusses their competitive strategies and identifies their key growth drivers. Suggests that they examplify McNair’s (1978) “wheel of retailing” by moving from a new, discounted service to a range of services like those of traditional brokers. Considers the online industry’s current problems (technical, legal, regulatory etc.), gives some advice on choosing an online broker and ranks the top ten by various criteria. Predicts that customers will benefit from increasing competition in the future and that the most successful firms will be middle‐tier ones offering a good combination of cost and service.

Consumer attitudes toward genetically modified food in the United States: Are Millennials different?

ABSTRACT Our study adds to the extant literature by focusing on Millennials, exploring possible generational shift that may have taken place in attitudes related to and consumption of such products. Results suggest that Millennials respond similarly as non-Millennials across several factors that shape consumers’ views and behaviors toward genetically modified technology and products. Millennials who are more educated and knowledgeable about biotechnology, though, are more willing to purchase GM foods. They perceive less risk and have fewer safety concerns compared to non-Millennials. Furthermore, male Millennials are more willing to purchase GM products and are more supportive of encouraging GM technology compared to female Millennials.

The Implications of Europe 1992 on U.S. Companies: An Empirical Study of New York Manufacturers

This study was conducted to find out the perceptions of New York exporters on developments related to EC 1992 and how those changes might affect their marketing strategies. Although a large number of respondents felt that the EC market was very important for the future of their firms, they were concerned about potential tariff and non-tariff barriers. Close to half of the firms studied were in the process of preparing for the post-1992 period. Expanding agent/distributor network was found to be the most preferred method of penetrating the EC market and/or increasing market shares there. The executives in the sample were a great deal more optimistic about the issues related to NAFTA. Many felt that NAFTA will make their firms more competitive both at home and in overseas markets including the European Community.

Export Promotion Services in the United States: Is it Time for a Serious Soul Searching?

This study examined the awareness and utilization of several federal and state governments’ export support services among a random sample of exporters in New York. Results from 159 completed surveys show significant ignorance among companies in this regard. In light of findings of this and similar studies, a number of specific policy recommendations are made to improve the efficacy of export promotion programs.

Online Interaction with Millenials: Institution vs. Community

Trust in exchanges is an important concept in business and has become of topic of some interest in e-commerce. Substantial work has been done on how institutional mechanisms, technology, word-of-mouth, and numerous other variables affect trust in a website and potential customers’ willingness to conduct business there. This study continues that line of research by considering how the millennial generation perceives the trustworthiness of three types of online sites: a retailer, an auction site, and a social networking site. Little work has been done on whether social network sites have more or less trust than other types of websites and what aspects of trust are affected. Given the broad trend toward utilizing these social network sites for commercial purposes, it makes sense to assess how targeted users view and interact with them. This study presents preliminary data on all of these issues, suggesting that there do appear to be differences between social network sites and more traditional online vendors. Online Interaction with Millenials: Institution vs. Community

Trust in E-Commerce: Social Networks vs. Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

Subset of emerging equity markets performance in international equity markets at time of currency crises

This study examines the behaviors of eight Asian emerging market Single Country‐Closed End Funds’ (SCCEFs) market prices, net asset values (NAV) and price to net asset value ratios from January 5, 1996 to February 25, 2000, bracketing the period of the Asian currency crisis. The purpose of the study is to discern the degree of change of SCCEFs’ market prices and net asset values (NAV) in conjunction with changes in certain objective economic factors as explanatory variables, particularly changes in exchange rates, that may shed light on the probable reasons for the stickiness of market prices and yet speedy adjustment of NAVs. Results of statistical analysis suggest asymmetric information holding explanation to be the major reason for the observed phenomenon that can be exploited for profitable SCCEF investment decisions.