Felicitas U Evangelista

The founding of the Born Global company in Denmark and Australia: sensemaking and networking

Attempts to consider how a founder has reduced equivocality in relation to support networks and reducing risks, especially in an international environment. Presents the case studies of five Danish and Australian born global companies. Considers different global models and their limitations. Presents the findings of recent surveys in this area. Concludes that internationalization has not been the primary objective in the founding process and gives direction for further research.

Strategic firm type and export performance

This study adopts the Miles and Snow typology as a framework for analyzing export performance of manufacturing firms. The study investigates the role of distinctive competence and various strategic responses of firms belonging to each strategic type on their foreign market performance. The results of this study show that a firm’s strengths and strategic responses are related and that the impact of strategic responses on export performance differs according to the firm’s strategic type. Based on these results, the strengths that defenders, prospectors and analyzers should build and maintain as well as the strategic responses that each should pursue are identified.

The entrepreneur in the Born Global firm in Australia and Sweden

Purpose – The purpose of this research is to identify and analyse the common characteristics and behaviour of entrepreneurs that affect the establishment of Born Global firms. The differences betwe ...

Role of Response Behavior Theory in Survey Research: A Cross-National Study

Abstract This study examines four theoretical frameworks for explaining survey response behavior and their role in survey research. The results of a survey of 282 research practitioners in Asia-Pacific, North America, and Western Europe show that research practitioners in general are aware and do make use of the theories of cognitive dissonance, commitment and involvement, social exchange, and self-perception. Although the literature indicates that commitment and involvement have been used very little to explain methodological effects, the present study provides evidence to the contrary. A comparison of the results obtained from the three sample groups reveals some significant differences in the research practitioners’ perceptions of why people participate in surveys as well as in the survey design strategies they adopt. There also is evidence that survey design practices are associated with, and perhaps influenced by, the research practitioners’ beliefs about why people participate in surveys.

A comparative study of the management styles of marketing managers in Australia and the People's Republic of China

Purpose – The objective of this paper is to compare the management style of marketing managers in Australia with the counterparts in the Peoples Republic of China (PRC).Design/methodology/approach – Based on the differences in cultural dimensions and context, five hypotheses related to management decision‐making styles were developed and tested by questionnaire survey. Sixty seven valid Australia samples and 104 valid Chinese samples were obtained through mail survey and personal interviews, respectively.Findings – Results show that PRC managers have significantly higher scores in the five management style dimensions (namely: information utilization, complexity, group decision‐making, risk acceptance and technology orientation) than their Australian counterparts.Research limitations/implications – The research is limited by the small sample size. The findings may be limited by measurement equivalence issues and further investigation of management style differences across more countries is clearly needed....

Attitudes of migrants towards foreign‐made products: an exploratory study of migrants in Australia

Purpose – The purpose of this paper is to study the attitudes of Asian and Western migrants and native‐borns in Australia toward foreign‐made products and the impact of consumer ethnocentrism on attitude formation.Design/methodology/approach – The research was designed as a personal interview survey using shopping mall intercepts. A total of 206 consumers were asked to indicate their preferences for foreign‐made versus Australian‐made products for five diverse products. Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism. Respondents were classified as Australian‐born, Asian‐born migrants, or Western‐born migrants.Findings – Consumer ethnocentrism is negatively related to attitudes toward foreign‐made products for both overseas‐born (Asian and Western) migrants and local‐born Australians. Asian‐born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups. Within the Western migrant group, males had...

An empirical test of alternative theories of survey response behaviour

This study examines the extent to which the theories of exchange, cognitive dissonance, self-perception and commitment/involvement, when used to design surveys, can influence potential respondents to participate in a survey. The results from an experiment involving a total of 403 subjects in Hong Kong and Australia expands what is known about the role played by theory by examining consumer responses to participation requests made on the basis of each theoretical framework. Specific results support the relatively high positive impact of two of the frameworks that has been reported in a study of research practitioners.

How positive and negative frames influences the decision of persons in the United States and Australia

Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing effect and the hypothesis identified by Leven et al (1998). Studies the reliability of these effects across samples of subjects in the USA and Australia. Shows that, for two of the three types, attribute framing and risky choice framing, the effects were strong and almost identical in the two samples. Highlights a significant effect for the US sample, but not the Australian sample, for the third type, goal framing. Discusses results in terms of the reliability of the effects and their potential for revealing cross‐cultural differences in values.

Why people respond to surveys : a theory-based study of Hong Kong respondents

Abstract This paper examines current theories of survey response behaviour, namely social exchange, cognitive dissonance, self-perception and commitment/involvement using a two-phased approach. A laboratory-type experiment (administered as a survey) and a field experiment were conducted to examine the relationship between survey participation and the major survey response theories that have been proposed to explain that participation and mode of survey data collection. The results suggest that there is a significant association between the survey response theories and survey participation. Exchange theory appears to be the basis of the most prevalent appeal followed by commitment/involvement, cognitive dissonance and self-perception, respectively. A higher response rate was found for personal interview followed by telephone interview and then by mail survey. However, the response rate of the field experiment was much smaller than the results obtained from a laboratory-type experiment with simulated survey appeals, a not totally unexpected finding.

Differences in marketing managers' decision making styles within the Asia-Pacific region : implications for strategic alliances

Abstract Marketing managers around the world are being asked to work with foreign counterparts as never before, but with limited success. This requires integration of decision making styles. The purpose of this study is to apply a management style of decision making measurement technique to selected countries of the Asia-Pacific region to determine the extent of differences in decision-making style among marketing managers. This study surveys marketing managers within Australia, Hong Kong, The Philippines, Vietnam, New Zealand, and China. Within each country different sampling processes and modes of data collection were used by locally-based associates of the researchers, as appropriate for the country. The study results indicate that substantive differences do exist between marketing managers from different cultural/national backgrounds within the Asia-Pacific region and these managers differ in their decision-making styles from managers in other parts of the world. doi:10.1300/J042v21n01_06