Filip Radlinski

A support vector method for optimizing average precision

Machine learning is commonly used to improve ranked retrieval systems. Due to computational difficulties, few learning techniques have been developed to directly optimize for mean average precision (MAP), despite its widespread use in evaluating such systems. Existing approaches optimizing MAP either do not find a globally optimal solution, or are computationally expensive. In contrast, we present a general SVM learning algorithm that efficiently finds a globally optimal solution to a straightforward relaxation of MAP. We evaluate our approach using the TREC 9 and TREC 10 Web Track corpora (WT10g), comparing against SVMs optimized for accuracy and ROCArea. In most cases we show our method to produce statistically significant improvements in MAP scores.

Query chains: learning to rank from implicit feedback

This paper presents a novel approach for using clickthrough data to learn ranked retrieval functions for web search results. We observe that users searching the web often perform a sequence, or chain, of queries with a similar information need. Using query chains, we generate new types of preference judgments from search engine logs, thus taking advantage of user intelligence in reformulating queries. To validate our method we perform a controlled user study comparing generated preference judgments to explicit relevance judgments. We also implemented a real-world search engine to test our approach, using a modified ranking SVM to learn an improved ranking function from preference data. Our results demonstrate significant improvements in the ranking given by the search engine. The learned rankings outperform both a static ranking function, as well as one trained without considering query chains.

How does clickthrough data reflect retrieval quality

Automatically judging the quality of retrieval functions based on observable user behavior holds promise for making retrieval evaluation faster, cheaper, and more user centered. However, the relationship between observable user behavior and retrieval quality is not yet fully understood. We present a sequence of studies investigating this relationship for an operational search engine on the arXiv.org e-print archive. We find that none of the eight absolute usage metrics we explore (e.g., number of clicks, frequency of query reformulations, abandonment) reliably reflect retrieval quality for the sample sizes we consider. However, we find that paired experiment designs adapted from sensory analysis produce accurate and reliable statements about the relative quality of two retrieval functions. In particular, we investigate two paired comparison tests that analyze clickthrough data from an interleaved presentation of ranking pairs, and we find that both give accurate and consistent results. We conclude that both paired comparison tests give substantially more accurate and sensitive evaluation results than absolute usage metrics in our domain.

Improving personalized web search using result diversification

We present and evaluate methods for diversifying search results to improve personalized web search. A common personalization approach involves reranking the top N search results such that documents likely to be preferred by the user are presented higher. The usefulness of reranking is limited in part by the number and diversity of results considered. We propose three methods to increase the diversity of the top results and evaluate the effectiveness of these methods.

Search Engines that Learn from Implicit Feedback

Search-engine logs provide a wealth of information that machine-learning techniques can harness to improve search quality. With proper interpretations that avoid inherent biases, a search engine can use training data extracted from the logs to automatically tailor ranking functions to a particular user group or collection.

Active exploration for learning rankings from clickthrough data

We address the task of learning rankings of documents from search enginelogs of user behavior. Previous work on this problem has relied onpassively collected clickthrough data. In contrast, we show that anactive exploration strategy can provide data that leads to much fasterlearning. Specifically, we develop a Bayesian approach for selectingrankings to present users so that interactions result in more informativetraining data. Our results using the TREC-10 Web corpus, as well assynthetic data, demonstrate that a directed exploration strategy quicklyleads to users being presented improved rankings in an online learningsetting. We find that active exploration substantially outperformspassive observation and random exploration.

Large-scale validation and analysis of interleaved search evaluation

Interleaving is an increasingly popular technique for evaluating information retrieval systems based on implicit user feedback. While a number of isolated studies have analyzed how this technique agrees with conventional offline evaluation approaches and other online techniques, a complete picture of its efficiency and effectiveness is still lacking. In this paper we extend and combine the body of empirical evidence regarding interleaving, and provide a comprehensive analysis of interleaving using data from two major commercial search engines and a retrieval system for scientific literature. In particular, we analyze the agreement of interleaving with manual relevance judgments and observational implicit feedback measures, estimate the statistical efficiency of interleaving, and explore the relative performance of different interleaving variants. We also show how to learn improved credit-assignment functions for clicks that further increase the sensitivity of interleaving.

Optimizing relevance and revenue in ad search: a query substitution approach

The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of selecting these ads so that they are both relevant to the queries and profitable to the search engine, showing that optimizing ad relevance and revenue is not equivalent. Selecting the best ads that satisfy these constraints also naturally incurs high computational costs, and time constraints can lead to reduced relevance and profitability. We propose a novel two-stage approach, which conducts most of the analysis ahead of time. An offine preprocessing phase leverages additional knowledge that is impractical to use in real time, and rewrites frequent queries in a way that subsequently facilitates fast and accurate online matching. Empirical evaluation shows that our method optimized for relevance matches a state-of-the-art method while improving expected revenue. When optimizing for revenue, we see even more substantial improvements in expected revenue.

Inferring and using location metadata to personalize web search

Personalization of search results offers the potential for significant improvements in Web search. Among the many observable user attributes, approximate user location is particularly simple for search engines to obtain and allows personalization even for a first-time Web search user. However, acting on user location information is difficult, since few Web documents include an address that can be interpreted as constraining the locations where the document is relevant. Furthermore, many Web documents -- such as local news stories, lottery results, and sports team fan pages -- may not correspond to physical addresses, but the location of the user still plays an important role in document relevance. In this paper, we show how to infer a more general location relevance which uses not only physical location but a more general notion of locations of interest for Web pages. We compute this information using implicit user behavioral data, characterize the most location-centric pages, and show how location information can be incorporated into Web search ranking. Our results show that a substantial fraction of Web search queries can be significantly improved by incorporating location-based features.

Inferring query intent from reformulations and clicks

Many researchers have noted that web search queries are often ambiguous or unclear. We present an approach for identifying the popular meanings of queries using web search logs and user click behavior. We show our approach to produce more complete and user-centric intents than expert judges by evaluating on TREC queries. This approach was also used by the TREC 2009 Web Track judges to obtain more representative topic descriptions from real queries.