Francisco Javier Paniagua Rojano

Estrategias de comunicación 2.0 en asociaciones profesionales: estudio del caso de los Colegios Oficiales de Médicos en España

This paper is focused on the communication online strategy of the Spanish Medical Official Colleges, especially regarding the use of social network and others tools of the called social web and the integration of these and those traditional tools in their institutional websites.With this objective, first it was identified the internal and external publics of these organisms and described, as a theoretical perspective, the redefinition of the roles and functions of the communication offices in the current context. And later we have developed an analysis that has identified the type of room online media based on the tools used, the presence in the major social networking sites and other social web spaces for publishing multimedia content, and visibility and connection to these external channels from these online newsrooms in each case.

La información gubernamental en las páginas de apertura de sección en la prensa de referencia

In this article, the origin of the informations published by media about the national, regional and local governments is analyzed, with the purpose of identifying the different channels used by its communications offices. The main conclusion is the ease of the institutions to protagonize that priviledged area in the media studied. Near seven out of ten opening news studied proceded from the communications offices, above all from public events, appearances, statements, and press conferences. That means they belong to what is called ‘call journalism’, with information available to everybody in contrast to the ‘differenciated journalism’. In this case, the treatment of the news will establish the peculiarities that show each newspaper with the publication of them. Besides, most of these informations are supported in only one source, which denotes that the total credibility is given to the emisor of the administration or that the lack of resources has a negative impact in an essential labor to the quality of the product as the contrast of the information. To develop the research, the technique of analysis of content has been used. In particular, it has been studied 558 opening section news published in two national papers —El Pais and El Mundo— and two local ones — Sur and Malaga Hoy—, have been analyzed during 2010.

Credibilidad en los medios sociales oficiales de los destinos turísticos

El objetivo de este articulo es estudiar el uso que los turistas hacen de los medios sociales oficiales de los destinos turisticos cuando buscan informacion durante las tres fases del viaje (antes, durante y despues) y el grado de credibilidad que los turistas conceden a estos medios sociales. Se plantea una combinacion de tecnicas metodologicas cuantitativas y cualitativas, en concreto, una encuesta sobre los habitos de consumo de informacion turistica 2.0 de los espanoles; y un grupo de discusion, con viajeros que utilizan los medios sociales. Entre los resultados, destaca que los usuarios confieren mas credibilidad a Tripadvisor, a la pagina de Facebook oficial de un destino y a blogs de viajeros, porque incluyen opiniones y experiencias de otros usuarios.