Francisco Mas-Ruiz
University of Alicante
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Publication
Featured researches published by Francisco Mas-Ruiz.
International Journal of Retail & Distribution Management | 2006
Ricardo Sellers-Rubio; Francisco Mas-Ruiz
Purpose – To estimate the economic efficiency of supermarket chains in the Spanish retailing industry.Design/methodology/approach – The methodology applied is based on the non‐parametric technique of data envelopment analysis. The empirical application is carried out on a sample of 100 supermarket chains between 1995 and 2001.Findings – The results reveal high levels of economic inefficiency in the Spanish retailing sector.Research limitations/implications – The generalisation of the conclusions of the study to the whole sector should be made with caution, given the fact that only one of the players in the channel of distribution has been analysed.Practical implications – Efficiency analysis facilitates the management of the intermediaries themselves at a horizontal level, allowing the realisation of “benchmarking” analysis. Producers can also identify the efficient retailers, what could be useful for vertical relationships in the channel.Originality/value – For the first time, this study analyses the eco...
International Journal of Bank Marketing | 2007
Ana B. Casado-Díaz; Francisco Mas-Ruiz; Hans Kasper
Research has shown that more than half of attempted recovery efforts only reinforce dissatisfaction, producing a ‘double deviation’ effect. Surprisingly, these double deviation effects have received little attention in service marketing literature. Yet no study has specifically investigated which are the main determinants of the formation of customer satisfaction judgments in double deviation contexts. To fill this gap, we develop and empirically test a model based on the existing service recovery literature. Specifically, we focus on two theoretical frameworks: social justice theory and theories of emotion. We examine the effect of anger with service recovery on satisfaction with service recovery, as well as the role of distributive justice on the elicitation of the specific emotion of anger with service recovery and satisfaction with service recovery. Results support the model and highlight the important role of specific recovery-related emotions in double deviation contexts. Implications for practice and future research are discussed. La investigacion previa ha mostrado que mas de la mitad de los esfuerzos de recuperacion solo refuerzan la insatisfaccion, produciendo un efecto de desviacion doble. Sorprendentemente, estos efectos de desviacion doble han recibido muy poca atencion en la literatura de marketing de servicios. Hasta la fecha, ningun trabajo ha investigado empiricamente cuales son los principales determinantes en la formacion de los juicios de satisfaccion en contextos de desviacion doble. Para cubrir este hueco, desarrollamos y analizamos empiricamente un modelo basado en la literatura de recuperacion de servicios existente. Especificamente, nos basamos en dos esquemas conceptuales: la teoria de la justicia social y las teorias sobre emociones. Examinamos el efecto del enfado con la recuperacion del servicio en la satisfaccion con la recuperacion del servicio, asi como el papel de la justicia distributiva como activador de emociones especificas de enfado y como antecedente de la satisfaccion con la recuperacion del servicio. Los resultados confirman el modelo propuesto y ponen de manifiesto el importante papel de las emociones especificas relacionadas con la recuperacion en contextos de desviacion doble. Finalmente, se discuten las implicaciones de gestion y las lineas futuras de investigacion.
International Journal of Service Industry Management | 2007
Ricardo Sellers-Rubio; Francisco Mas-Ruiz
Purpose – This paper seeks to estimate total productivity change in retailing firms and to decompose it into efficiency change and technical change (TC) (i.e. the consequence of innovation and adoption of new technologies).Design/methodology/approach – This paper adopts the efficient approach using the Malmquist productivity index for a sample of 96 supermarket chains operating in Spain between 1995 and 2003.Findings – The results show a slight increase in average annual productivity among the firms analysed.Research limitations/implications – The generalisation of the conclusions of the study to the whole sector should be made with caution, because only one of the players in the distribution channel has been analysed.Practical implications – It is shown that the main component of productivity change is TC. This result means that new ICTs have the capacity to alter the productive structures of retail firms, favouring their productivity.Originality/value – The contribution of this paper is based on the app...
European Journal of Marketing | 2009
Ricardo Sellers Rubio; Francisco Mas-Ruiz
Purpose – The purpose of this paper is to estimate the influence of inventory investment, wage levels, and age of the firm on retailer technical efficiency.Design/methodology/approach – The methodology is based on the estimation of a stochastic parametric function. To estimate technical efficiency the output supermarket chain sales volume is used, calculated by isolating the retailer price effect on sales revenue.Findings – The empirical analyses applied to panel data show that inventory investment and wage level have a positive impact on technical efficiency.Research limitations/implications – The limitations of the study include the generalisation of the conclusions to the entire sector, which must be done with due care, since only one of the players in the distribution channel (supermarket chains) has been analysed.Practical implications – First, the estimation of the efficiency of the different supermarket chains helps the management of producers, since they can identify efficient supermarket chains, ...
The International Review of Retail, Distribution and Consumer Research | 2007
Ricardo Sellers-Rubio; Francisco Mas-Ruiz
Abstract The aim of this article is to compare different approaches to the evaluation of economic performance in retailing. For the first time in retailing, this essay simultaneously applies traditional productivity measures as well as parametric and non-parametric techniques to estimate efficiency, and compares the results obtained. The empirical application is carried out on a sample of 491 retailers operating in Spain in 2004. The results reveal important differences depending on the methodology employed. Overall, none of the methodologies can be said to be better than the rest.
International Marketing Review | 2002
Francisco Mas-Ruiz; Juan L. Nicolau-Gonzálbez; Felipe Ruiz-Moreno
The aim of this study is to examine the determining factors of a firm’s performance, as a direct consequence of its diversification strategy in its expansion into foreign markets, considering certain factors like the market, the product and the company itself. As a novelty, the methodology employed uses the event‐study to estimate the excess of returns generated by its shares on the Stock Market, based on a sample of 35 expansion announcements into external markets corresponding to 11 diversifying companies. A regression analysis is also carried out to examine the impact of these factors, market, product and company, on the excesses in returns observed. The empirical application, carried‐out in Spain, has allowed us to detect that, on average, the impact of the news about a company’s expansion on the returns on its shares is positive; its determining factors being the speciality of the product offered and the level of development in the target country.
European Journal of Marketing | 2014
Josefa Parreño-Selva; Francisco Mas-Ruiz; Enar Ruiz-Conde
Purpose – This paper aims to propose models that capture the own effect of price promotions of virtue and vice products on sales and cross effects within the subcategory, between subcategories and between periods. The hypotheses assume that, due to reverse consumption self-control, the demand for vice products is more price-sensitive than demand for virtue products, but the demand for vice products is less price-sensitive between periods than demand for virtue products; furthermore, due to the degree of impulse-buying and to licensing, the demand sensitivity of the products of a subcategory and of those of other subcategories varies according to the type of promoted product (vice or virtue). Design/methodology/approach – The methodology is based on different econometrical models that estimate the total net effect of price promotions of virtue and vice products on sales. Findings – The results show a greater own effect for price promotions of vice products than for virtue products. However, the complementa...
European Journal of Innovation Management | 2007
Ricardo Sellers-Rubio; Juan L. Nicolau-Gonzálbez; Francisco Mas-Ruiz
Purpose – The purpose of this paper is to estimate the economic value of patent protection and the resulting rivalry.Design/methodology/approach – An event‐study is applied which uses the daily returns of shares on the stock market as an output; and a model is estimated which bases its output on Tobins q with annual observations.Findings – The results are determined by the methodology used and the measurement of the output dimensions of company performance. Both methodologies conclude that the patent application date is the determiner of the value of an innovation. The event study methodology reflects the positive value of patent protection.Research limitations/implications – The generalisation of the conclusions of the study to other economic sectors should be made with caution, given the fact that only the electrical sector was analysed.Originality/value – The literature available on this subject suggests that empirical evidence can be affected by operational problems related to the measurement of inve...
The International Food and Agribusiness Management Review | 2017
Josefa Parreño-Selva; Francisco Mas-Ruiz; Enar Ruiz-Conde
Retailers use price promotion of light and regular products, but not all of these products are perceived as relative virtues and vices, respectively. This paper aims to identify whether consumers distinguish between the two product categories. Survey data is used to distinguish between each product category, and identifies low-fat milk as a light product that gives both immediate and delayed rewards. Daily scanner data from a hypermarket supports the effects of price promotions on sales within and between product categories, as expected. We expect that, (1) due to these light products representing more enduring involvement, demand is less price sensitive compared to demand for regular products; (2) as nonimpulse purchase products, price promotions of light products cannibalize the sales of other light products; and (3) the loss of light product benefits associated with switching means that price promotions of light products hurt regular product sales more than vice versa.
international conference on service systems and service management | 2013
Enar Ruiz-Conde; Francisco Mas-Ruiz; Aurora Calderón-Martínez
The present study examines whether overconfidence bias is moderated by the type of manuscript submitted to conferences. The preliminary results suggest that the type of manuscript reviewed by the reviewer, either work in progress or completed work, makes overconfidence bias in peer-reviews of conference papers more or less visible due to potential bias against work in progress.