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François Courvoisier

École Normale Supérieure

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Publication

Featured researches published by François Courvoisier.

International Marketing Review | 2008

Product‐country images in the arts: a multi‐country study

Alain d'Astous; Zannie Giraud Voss; François Colbert; Antonella Carù; Marylouise Caldwell; François Courvoisier

International Journal of Arts Management | 2014

From Museum to Amusement Park: The Opportunities and Risks of Edutainment

Pierre Balloffet; François Courvoisier; Joëlle Lagier

International Journal of Nonprofit and Voluntary Sector Marketing | 2007

Marketing of cultural institutions in French-speaking Switzerland

François Courvoisier; Fabienne A. Courvoisier

La Lettre de l’OCIM. Musées, Patrimoine et Culture scientifiques et techniques | 2015

Les impacts des écrans tactiles sur les visiteurs dans les musées

Charlotte Steiner; François Courvoisier

Management & Avenir | 2005

Communication et marketing d'institutions culturelles en suisse francophone

François Courvoisier; Fabienne A. Courvoisier

Global Fashion Management Conference | 2018

MANAGEMENT OF INTANGIBLES: APPLICATION OF THE DYNAMIC MARKETING CAPABILITIES CONCEPT TO EXPLANATION OF UPWARD EXPANSION TREND TO “HYPER LUXURY” IN SWISS WATCHMAKING INDUSTRY

Maria Bashutkina; François Courvoisier

Téoros: Revue de recherche en tourisme | 2017

Le nouvel agritourisme intégré, une tendance du tourisme durable

Agnès Durrande-Moreau; François Courvoisier; Anne Marie Bocquet

Proceedings des 6èmes Journées scientifiques du tourisme durable (JSTD) 2015 | 2015

L'agritourisme, nouvelle tendance du tourisme durable ?

Agnès Durrande-Moreau; François Courvoisier; Bocquet Anne-Marie

Archive | 2015

Quelle communication pour les PME industrielles de l'Arc jurassien franco-suisse? Projet Interreg "COM-PME-B2B"

François Courvoisier; Julien Auboussier; Maria Bashutkina; Marie-Laure Betbeder; Magali Bigey; Elise Corbet; Lucie Jouvet; Sophie Ménard; Adeline Pasteur; Françoise Simonot

Archive | 2012

Stratégies marketing pour PME sous-traitantes dans l’horlogerie

François Courvoisier; Laurence Calmelet

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Collaboration

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Fabienne A. Courvoisier

École Normale Supérieure

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François Colbert

HEC Montréal

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Antonella Carù

Bocconi University

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Marylouise Caldwell

University of Sydney

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Isabelle Prim-Allaz

Jean Monnet University

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Alain d'Astous

HEC Montréal

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Line Ricard

Université du Québec à Montréal

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Zannie Giraud Voss

Southern Methodist University

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