Frank Althoff

Eco-driving incentives in the North American market

Finding the correct incentives that will nudge drivers to improve their fuel efficiency is the key for achieving long-term change in their driving behavior. In this paper we discuss a participant study which is designed to provide insights on driver attitudes, behaviors and habits. This study focuses on residents in the San Francisco Bay area, and analyzes the eco-topic from multiple perspectives such as peoples everyday routine, purchasing decisions, and driving habits. The results show how income, age and gender of participants relate to their eco-friendliness. The most preferred types of information as well as visualizations for displaying fuel consumption and efficiency information in the car are discussed. Lastly, appropriate reward types for eco-driving are ranked and show what participants prefer best. The methodology and results of this research contribute to the design of automotive interfaces that may help people change their behavior and improve their fuel efficiency.