Franklin B. Krohn

Reversing The United States' Declining Competitiveness In The Marketing Of International Tourism: A Perspective On Future Policy

Insufficient attention to problems associated with the competitiveness in marketing international tourism has eroded the capacity of the United States to be a more competitive international tourist destination. This article offers a vision of what the U.S. must do to build on its formidable tourism strengths, including concrete first steps to control an uncertain future in the arena of international tourism to move the U.S. toward sustained competitiveness at home and abroad.

A General Semantics Approach to Teaching Business Ethics.

The purpose of this paper is to discuss the problems inherent in teaching business ethics. The problems concern what, where, and when ethics should be included in the business curriculum It is suggested that business ethies should be a topic of discussion in all business classes but that the best qualified instructors to teach a process-oriented analysis of ethical problems and their solutions are business communication educatois General semantics approaches are proposed as the ideal means of teaching a process-oriented analysis of ethical standards and related human behavior A number of general semanties principles are discussed to demonstrate the applicability of those principles to the analysis and teaching of business ethies.

Marketing India as a tourist destination in North America—challenges and opportunities

Abstract The purpose of this paper is to demonstrate how effective marketing can be employed by Indias tourist department to attract North American tourists. It is found that Indian tourism marketers have traditionally attempted to ‘sell’ their services rather than market them. Seven specific steps are recommended for increasing tourism to India: (1) improving the image, (2) identifying target markets; (3) strategically locating tourist offices; (4) developing promotional themes; (5) correcting attitudinal problems; (6) improving product strategy; and (7) promoting India as a convention destination. It is concluded that the Indian Government must attend to all seven steps before being able to significantly improve their ability to attract North American tourists.

The AIDS crisis: Unethical marketing leads to negligent homicide

The purpose of this paper is to demonstrate how condom manufacturers and their marketers have failed to adequately promote their product to the male homosexual population (gays). Inasmuch as the AIDS syndrome constitutes a major life-threatening danger and that gays appear to be particularly vulnerable, failure to aggressively promote a known preventive such as condoms to gays constitutes negligent homicide.The method used here defines what is traditionally viewed as a viable “target market,” analyzes the major elements of marketing with regard to gays, and examines the neglect of condom promotion by their manufacturers.It is concluded that condom marketers have failed to promote a known protection against AIDS to a highly susceptible group. That group would normally be seen as a highly attractive market for condoms and were it not for homophobia, marketers would zealously pursue more aggressive promotion of condoms to gays.

Improving Business Ethics with the Sapir-Whorf-Korzybski Hypothesis in Business Communication Classes

Abstract There has been an apparently notable decline of ethics in the business world and, accompanying that decline, an increase in the acceptability of words that connote violence. These words are those commonly associated with corporate warfare terminology and military metaphors. Though such words may not directly cause violent behavior, the antisocial climate thus created can readily stimulate unethical behavior in the business community. Furthermore, evidence will be presented that suggests that the use of specific language can influence the way people think. In this article, I propose that business communication instructors give greater attention to discouraging words that connote violence and include general semantics training to sensitize students to the importance of appropriate and precise wording. Additionally, research should be conducted to determine if that attention and training will improve business ethics.

Changing the Change Agent: Marketing the Organizational Development Professional

ABSTRACT The field of organizational development (OD) is a complex one composed of practitioners from a variety of disciplines. Furthermore, the field has been beset by numerous problems and changes over the years. This paper describes the history of OD and how OD practitioners have traditionally marketed their services and themselves by knowledge, skills, and personality characteristics. The paper concludes by recommending new marketing techniques concerning procurement decisions, service quality evaluation and use of tools for OD practitioners to better market themselves and their discipline.