Gabriel Rossman

Obfuscatory Relational Work and Disreputable Exchange

This article develops a model of how the structure of exchange can manage such disreputable exchanges as the commensuration of sacred for profane. Whereas existing research discusses the rhetorical reframing of exchange, I highlight structures that obfuscate whether an exchange is occurring and thereby mitigate exchange taboos. I identify three such exchange structures: bundling, brokerage, and gift exchange. Bundling uses cross-subsidization across multiple innocuous exchanges to synthesize a taboo exchange. Brokerage finds a third party to accept responsibility for exchange. Gift exchange delays reciprocity and reframes exchanges as expressions of friendship. All three strategies have alternative meanings and so provide plausible deniability to taboo commensuration. The article concludes by arguing that these sorts of exchange structures represent a synthesis of “nothing but” reductionism and “hostile worlds” moralism, rather than an alternative to them as Viviana Zelizer suggests.

Close, But No Cigar The Bimodal Rewards to Prize-Seeking

This article examines the economic effects of prizes with implications for the diversity of market positions, especially in cultural fields. Many prizes have three notable features that together yield an emergent reward structure: (1) consumers treat prizes as judgment devices when making purchase decisions, (2) prizes introduce sharp discontinuities between winners and also-rans, and (3) appealing to prize juries requires costly sacrifices of mass audience appeal. When all three conditions obtain, winning a prize is valuable, but seeking it is costly, so trying and failing yields the worst outcome—a logic we characterize as a Tullock lottery. We test the model with analyses of Oscar nominations and Hollywood films from 1985 through 2009. We create an innovative measure of prize-seeking, or “Oscar appeal,” on the basis of similarity to recent nominees in terms of such things as genre, plot keywords, and release date. We then show that Oscar appeal has no effect on profitability. However, this zero-order relationship conceals that returns to strong Oscar appeals are bimodal, with super-normal returns for nominees and large losses for snubs. We then argue that the effect of judgment devices on fields depends on how they structure and refract information.

Elites, Masses, and Media Blacklists: The Dixie Chicks Controversy

Several studies have shown the influence of ownership on media content in routine contexts, but none has quantitatively tested it in the context of a crisis. Recently the country musicians the Dixie Chicks were blacklisted from the radio for criticizing the president in wartime. I use this event to test the role of media ownership in a crisis. Through analyzing airplay from a national sample of radio stations, this paper finds that contrary to prominent allegations grounded in the political economy tradition of media sociology, this backlash did not come from owners of large chains. Rather, I find that opposition to the Dixie Chicks represents grassroots conservative sentiment, which may be exacerbated by the ideological connotations of country music or tempered by tolerance for dissent.

5. Modeling Diffusion of Multiple Innovations via Multilevel Diffusion Curves: Payola in Pop Music Radio

Diffusion curve analysis can estimate whether an innovation spreads endogenously (indicated by a characteristic “s-curve”) or exogenously (indicated by a characteristic negative exponential curve). Current techniques for pooling information across multiple innovations require a two-stage analysis. In this paper, we develop multilevel diffusion curve analysis, which is statistically more efficient and allows for more flexible specifications than do existing methods. To substantively illustrate this technique, we use data on bribery in pop radio as an example of exogenous influence on diffusion.

Trade Associations and the Legitimation of Entrepreneurial Movements: Collective Action in the Emerging Gourmet Food Truck Industry

Trade associations are an important topic of investigation for nonprofit and voluntary sector researchers because they serve civic purposes and help to support innovative areas of entrepreneurship. We examine how local trade associations in the emerging gourmet food truck industry help to reduce uncertainty and augment industry legitimacy by (a) representing collective interests when challenged by regulators and incumbents (e.g., restaurants), (b) generating collective identity and creating cultural capital, and (c) providing a regime to manage “tragedies of the commons,” procure club goods, and promote self-regulation. We draw on social media data and narrative accounts by industry activists to explicate the evolution of the field from 2008 to 2012 in 11 cities. Findings suggest that trade associations, as an often-overlooked type of mutual benefit association, are key players in the legitimation of creative industries.

Glory and Gore

Who’s the most important character in the Iliad? That depends. Using the poem, Rossman illustrates how to understand related but conceptually distinct concepts through social network analysis.

Gettin’ Down on “Friday”

Rebecca Black’s “Friday” may be annoying and ubiquitous, but it’s also a great example of contemporary cultural production. The author explores the making of a meme and the many hands behind a hit.